Enigmatic men’s shirting label Cobra S.C. was established in 2017 by designers Safa Taghizadeh and Christopher Reynolds. With a dearth of traditional marketing, the duo has rejected aggressive brand-building in order to focus their creative energy on the product itself. Their debut collection, composed of versatile button-down silhouettes in a variety of colorways and luxurious materials, was accompanied by a lookbook whose stark images eschewed polished backdrops in favor of streetwise authenticity. Juxtaposed against the pavement, cars, and cafés that typify urban surroundings, the classic button-down is thrust into a gritty reality that complements its pragmatic reputation as a menswear essential - while the label’s signature rose motifs and silk textures temper functionality with fantasy.
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