Wooyoungmi

A Korean mother-daughter operation based between Seoul and Paris, Wooyoungmi modifies menswear classics with sharp, often futuristic attention to detail: deceptively simple button-down shirts with origami-folded collars, subtly intricate knitwear, and graphic t-shirts that verge on objets-d’art. Relying on innovative fabric research, the designers’ goal of balancing the hard and the soft in the menswear realm results in cocooning silhouettes constructed from rigorous patterns.

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