Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Feryd Work Wear Trousers

Hugo

Black Feryd Work Wear Trousers

$180

Hugo - Black Logo French Terry Sweatshirt

Hugo

Black Logo French Terry Sweatshirt

$130

Hugo - White Reverse Logo Patch Pocket Zip-Up Sweatshirt

Hugo

White Reverse Logo Patch Pocket Zip-Up Sweatshirt

$180

Hugo - Black Velour Sweatshirt

Hugo

Black Velour Sweatshirt

$130

Hugo - Black Fedon Trousers

Hugo

Black Fedon Trousers

$180

Hugo - Black Iridescent Atom Running Sneakers

Hugo

Black Iridescent Atom Running Sneakers

$300

Hugo - Black Malte Coat

Hugo

Black Malte Coat

$400

Hugo - Black Lovell Biker Jacket

Hugo

Black Lovell Biker Jacket

$895

Hugo - Black Double-Breasted Trench Coat

Hugo

Black Double-Breasted Trench Coat

$445

Hugo - Black Velvet Apino Zip Blazer

Hugo

Black Velvet Apino Zip Blazer

$445

Hugo - Black Moltedo 1911 Coat

Hugo

Black Moltedo 1911 Coat

$400

Hugo - Black & Navy Santu Turtleneck

Hugo

Black & Navy Santu Turtleneck

$180

Hugo - Black Diall Lounge Pants

Hugo

Black Diall Lounge Pants

$160

Hugo - Black Darrius Zip-Up Sweater

Hugo

Black Darrius Zip-Up Sweater

$180

Hugo - Black Bifold Wallet & Card Holder Set

Hugo

Black Bifold Wallet & Card Holder Set

$160

Hugo - Black Velvet Trousers

Hugo

Black Velvet Trousers

$230

Hugo - Black Suede Gionio Belt

Hugo

Black Suede Gionio Belt

$80

Hugo - Two-Pack Black & Red RS Uni Socks

Hugo

Two-Pack Black & Red RS Uni Socks

$15

Hugo - Two-Pack White SL Logo Socks

Hugo

Two-Pack White SL Logo Socks

$15

Hugo - Two-Pack Black Twin Boxer Briefs

Hugo

Two-Pack Black Twin Boxer Briefs

$35

Hugo - Two-Pack Black SL Logo Socks

Hugo

Two-Pack Black SL Logo Socks

$15

Hugo - Two-Pack Black & Red Brother Boxer Briefs

Hugo

Two-Pack Black & Red Brother Boxer Briefs

$40

Hugo - Grey Malte 1841 Coat

Hugo

Grey Malte 1841 Coat

$530 $429

Hugo - Black Lewy Leather Jacket

Hugo

Black Lewy Leather Jacket

$745 $328

Hugo - Black Leather Gloves

Hugo

Black Leather Gloves

$145 $94

Hugo - Navy Malte 1841 Coat

Hugo

Navy Malte 1841 Coat

$445 $276

Hugo - Grey Suede Gisen-SD Belt

Hugo

Grey Suede Gisen-SD Belt

$80 $47

Hugo - Black Leather Lannson Jacket

Hugo

Black Leather Lannson Jacket

$1150 $414

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

$670 $402

Hugo - Grey Check Malte 1841 Coat

Hugo

Grey Check Malte 1841 Coat

$530 $329

Hugo - Black Subway Wallet

Hugo

Black Subway Wallet

$110 $73

Hugo - Black Dayfun U2 Hoodie

Hugo

Black Dayfun U2 Hoodie

$185 $89

Hugo - Black Patent Gise-P Belt

Hugo

Black Patent Gise-P Belt

$90 $60

Hugo - Black Falko 184 Cargo Pants

Hugo

Black Falko 184 Cargo Pants

$310 $208

Hugo - Navy Shagy Turtleneck

Hugo

Navy Shagy Turtleneck

$265 $167

Hugo - Navy Arti & Hesten 182 Suit

Hugo

Navy Arti & Hesten 182 Suit

$745 $358

Hugo - Black Wide Farlyd 184 Trousers

Hugo

Black Wide Farlyd 184 Trousers

$240 $185

Hugo - Brown Leather Gloves

Hugo

Brown Leather Gloves

$145 $73

Hugo - Black Men-Z Scarf

Hugo

Black Men-Z Scarf

$60 $39

Hugo - Black San Lorenzo Sweater

Hugo

Black San Lorenzo Sweater

$160 $70

Hugo - Navy Umid & Faris Suit

Hugo

Navy Umid & Faris Suit

$860 $404

Hugo - Orange Malox Coat

Hugo

Orange Malox Coat

$570 $399

Hugo - Black Heldor Trousers

Hugo

Black Heldor Trousers

$150 $107

Hugo - Blue Sherpa Denim Jacket

Hugo

Blue Sherpa Denim Jacket

$285 $168

Hugo - Navy Glen 184 Corduroy Trousers

Hugo

Navy Glen 184 Corduroy Trousers

$205 $94

Hugo - Black Bosca 1841 Jacket

Hugo

Black Bosca 1841 Jacket

$530 $186

Hugo - Beige Miluks 1841 Trench Coat

Hugo

Beige Miluks 1841 Trench Coat

$530 $249

Hugo - Black Reflective Tape Jacket

Hugo

Black Reflective Tape Jacket

$200 $108

Hugo - Black Gal-H Calf Hair Belt

Hugo

Black Gal-H Calf Hair Belt

$145 $67

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

$70 $35

Hugo - Blue & Brown Check Art & Hesten Suit

Hugo

Blue & Brown Check Art & Hesten Suit

$1050 $536

Hugo - Navy Bill Zip-Up Jacket

Hugo

Navy Bill Zip-Up Jacket

$380 $194

Hugo - Black Edge Sneakers

Hugo

Black Edge Sneakers

$380 $228

Hugo - Grey San Antonio Turtleneck

Hugo

Grey San Antonio Turtleneck

$170 $107

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$80 $45

Hugo - Black Frido Trousers

Hugo

Black Frido Trousers

$250 $143

Hugo - Black Unto 1841 Jacket

Hugo

Black Unto 1841 Jacket

$530 $270

Hugo - Black Deech Zip-Up Hoodie

Hugo

Black Deech Zip-Up Hoodie

$240 $130

Hugo - Black Doom Lounge Pants

Hugo

Black Doom Lounge Pants

$215 $133

Hugo - White Spumon Sweater

Hugo

White Spumon Sweater

$240 $146