Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Liam Payne Edition Dicago Sweatshirt

Hugo

Black Liam Payne Edition Dicago Sweatshirt

$140

Hugo - White Liam Payne Edition Dicago Sweatshirt

Hugo

White Liam Payne Edition Dicago Sweatshirt

$140

Hugo - Black Liam Payne Edition Dougy T-Shirt

Hugo

Black Liam Payne Edition Dougy T-Shirt

$100

Hugo - White Liam Payne Edition Dougy T-Shirt

Hugo

White Liam Payne Edition Dougy T-Shirt

$100

Hugo - White Liam Payne Edition Dicagolino T-Shirt

Hugo

White Liam Payne Edition Dicagolino T-Shirt

$90

Hugo - Black Liam Payne Edition Dicagolino T-Shirt

Hugo

Black Liam Payne Edition Dicagolino T-Shirt

$90

Hugo - Black Liam Payne Edition Daschkent Lounge Pants

Hugo

Black Liam Payne Edition Daschkent Lounge Pants

$160

Hugo - Khaki Liam Payne Edition Zennet Trousers

Hugo

Khaki Liam Payne Edition Zennet Trousers

$210

Hugo - Black Liam Payne Edition Kombinat Fanny Pack

Hugo

Black Liam Payne Edition Kombinat Fanny Pack

$180

Hugo - Red Money Clip Card Holder

Hugo

Red Money Clip Card Holder

$140

Hugo - Black Hening Trousers

Hugo

Black Hening Trousers

$200

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

$45

Hugo - Black Wallet & Keychain Set

Hugo

Black Wallet & Keychain Set

$160

Hugo - Black Wool Hening Trousers

Hugo

Black Wool Hening Trousers

$200

Hugo - Black Virgin Wool Astian/Hets Suit

Hugo

Black Virgin Wool Astian/Hets Suit

$745

Hugo - Blue Virgin Wool Astian/Hets Suit

Hugo

Blue Virgin Wool Astian/Hets Suit

$745

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

$90

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$300

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

$330

Hugo - Black Zero Hito Sneakers

Hugo

Black Zero Hito Sneakers

$160

Hugo - Grey Logo Multi-Pocket Belt Bag

Hugo

Grey Logo Multi-Pocket Belt Bag

$160

Hugo - Navy Logo Multi-Pocket Belt Bag

Hugo

Navy Logo Multi-Pocket Belt Bag

$160

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

$15

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$300

Hugo - Silver E-Collage Squared Cufflinks

Hugo

Silver E-Collage Squared Cufflinks

$100

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

$90

Hugo - Grey Dapriz T-Shirt

Hugo

Grey Dapriz T-Shirt

$90

Hugo - White Dessay T-Shirt

Hugo

White Dessay T-Shirt

$90

Hugo - Black Danzio Lounge Pants

Hugo

Black Danzio Lounge Pants

$180

Hugo - Grey Hening Trousers

Hugo

Grey Hening Trousers

$200

Hugo - Black Pinstripe Zander Trousers

Hugo

Black Pinstripe Zander Trousers

$200

Hugo - Blue Pinstripe Zander Trousers

Hugo

Blue Pinstripe Zander Trousers

$200

Hugo - Black Urban B Waist Bag

Hugo

Black Urban B Waist Bag

$180

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$210

Hugo - Black Zeyro Trousers

Hugo

Black Zeyro Trousers

$210

Hugo - Black Drapani Lounge Pants

Hugo

Black Drapani Lounge Pants

$150

Hugo - Black Dercolano Hoodie

Hugo

Black Dercolano Hoodie

$160

Hugo - Black Daranto Polo

Hugo

Black Daranto Polo

$130

Hugo - Grey Glen Trousers

Hugo

Grey Glen Trousers

$160

Hugo - Black Gyzmo Trousers

Hugo

Black Gyzmo Trousers

$200

Hugo - White Cayo Coco Swim Shorts

Hugo

White Cayo Coco Swim Shorts

$90

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

$180

Hugo - Orange Reverse Logo Belt Bag

Hugo

Orange Reverse Logo Belt Bag

$180

Hugo - Grey Logo Backpack

Hugo

Grey Logo Backpack

$210

Hugo - Black Record Vintage Duffle Bag

Hugo

Black Record Vintage Duffle Bag

$300

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

$130

Hugo - Black Travel Away Suit

Hugo

Black Travel Away Suit

$895

Hugo - Black Danemone T-Shirt

Hugo

Black Danemone T-Shirt

$120

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

$45

Hugo - Black 'Hugo 734' Jeans

Hugo

Black 'Hugo 734' Jeans

$150

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

$45

Hugo - Blue Drieste T-Shirt

Hugo

Blue Drieste T-Shirt

$90

Hugo - Navy Belino Coat

Hugo

Navy Belino Coat

$400

Hugo - White Ekilio Shirt

Hugo

White Ekilio Shirt

$120

Hugo - Navy Bill Jacket

Hugo

Navy Bill Jacket

$350

Hugo - White Daranto Polo

Hugo

White Daranto Polo

$130

Hugo - Black Ekilio Shirt

Hugo

Black Ekilio Shirt

$120

Hugo - Black Gymzo Trousers

Hugo

Black Gymzo Trousers

$160

Hugo - Black 334 Jeans

Hugo

Black 334 Jeans

$160

Hugo - Black & Red Cayo Coco Swim Shorts

Hugo

Black & Red Cayo Coco Swim Shorts

$90