Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Grey Logo Multi-Pocket Belt Bag

Hugo

Grey Logo Multi-Pocket Belt Bag

$160

Hugo - Navy Logo Multi-Pocket Belt Bag

Hugo

Navy Logo Multi-Pocket Belt Bag

$160

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

$15

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$300

Hugo - Silver E-Collage Squared Cufflinks

Hugo

Silver E-Collage Squared Cufflinks

$100

Hugo - Pink & Black Check Arti/Hesten Suit

Hugo

Pink & Black Check Arti/Hesten Suit

$760 $509

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

$90

Hugo - Grey Dapriz T-Shirt

Hugo

Grey Dapriz T-Shirt

$90

Hugo - White Dessay T-Shirt

Hugo

White Dessay T-Shirt

$90

Hugo - Black Danzio Lounge Pants

Hugo

Black Danzio Lounge Pants

$180

Hugo - Grey Hening Trousers

Hugo

Grey Hening Trousers

$200

Hugo - Black Pinstripe Zander Trousers

Hugo

Black Pinstripe Zander Trousers

$200

Hugo - Blue Pinstripe Zander Trousers

Hugo

Blue Pinstripe Zander Trousers

$200

Hugo - Black Urban B Waist Bag

Hugo

Black Urban B Waist Bag

$180

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$210

Hugo - Blue & Black Check Arti/Hesten Suit

Hugo

Blue & Black Check Arti/Hesten Suit

$760 $433

Hugo - Blue Wool Aero Blazer

Hugo

Blue Wool Aero Blazer

$670 $389

Hugo - White Deginners T-Shirt

Hugo

White Deginners T-Shirt

$80 $51

Hugo - Pink Raw Edge T-Shirt

Hugo

Pink Raw Edge T-Shirt

$70 $49

Hugo - Grey Raw Edge T-Shirt

Hugo

Grey Raw Edge T-Shirt

$70 $49

Hugo - Pink Overdyed Jeans

Hugo

Pink Overdyed Jeans

$355 $231

Hugo - Black Zeyro Trousers

Hugo

Black Zeyro Trousers

$210

Hugo - Black Drapani Lounge Pants

Hugo

Black Drapani Lounge Pants

$150

Hugo - Black Dercolano Hoodie

Hugo

Black Dercolano Hoodie

$160

Hugo - Black Daranto Polo

Hugo

Black Daranto Polo

$130

Hugo - Grey Glen Trousers

Hugo

Grey Glen Trousers

$160

Hugo - Black Gyzmo Trousers

Hugo

Black Gyzmo Trousers

$200

Hugo - White Cayo Coco Swim Shorts

Hugo

White Cayo Coco Swim Shorts

$90

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

$180

Hugo - Orange Reverse Logo Belt Bag

Hugo

Orange Reverse Logo Belt Bag

$180

Hugo - Grey Logo Backpack

Hugo

Grey Logo Backpack

$210

Hugo - Black Record Vintage Duffle Bag

Hugo

Black Record Vintage Duffle Bag

$300

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

$130

Hugo - Black Travel Away Suit

Hugo

Black Travel Away Suit

$895

Hugo - Black Danemone T-Shirt

Hugo

Black Danemone T-Shirt

$120

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

$45

Hugo - Black 'Hugo 734' Jeans

Hugo

Black 'Hugo 734' Jeans

$150

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

$45

Hugo - Black Logo Tape Shorts

Hugo

Black Logo Tape Shorts

$130

Hugo - Blue Drieste T-Shirt

Hugo

Blue Drieste T-Shirt

$90

Hugo - Navy Belino Coat

Hugo

Navy Belino Coat

$400

Hugo - White Ekilio Shirt

Hugo

White Ekilio Shirt

$120

Hugo - Navy Bill Jacket

Hugo

Navy Bill Jacket

$350

Hugo - White Daranto Polo

Hugo

White Daranto Polo

$130

Hugo - Black Ekilio Shirt

Hugo

Black Ekilio Shirt

$120

Hugo - Black Gymzo Trousers

Hugo

Black Gymzo Trousers

$160

Hugo - Black 334 Jeans

Hugo

Black 334 Jeans

$160

Hugo - Black & Red Cayo Coco Swim Shorts

Hugo

Black & Red Cayo Coco Swim Shorts

$90

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

$90

Hugo - Black Anguilla Swim Shorts

Hugo

Black Anguilla Swim Shorts

$90

Hugo - Black & White Logo Belt

Hugo

Black & White Logo Belt

$90

Hugo - Grey Check Arti/Hesten Suit

Hugo

Grey Check Arti/Hesten Suit

$695

Hugo - Blue Elisha Shirt

Hugo

Blue Elisha Shirt

$100

Hugo - Navy Elisha Shirt

Hugo

Navy Elisha Shirt

$100

Hugo - White Elisha Shirt

Hugo

White Elisha Shirt

$100

Hugo - Blue 734 Jeans

Hugo

Blue 734 Jeans

$180

Hugo - Navy & Grey Check Astian & Hets Suit

Hugo

Navy & Grey Check Astian & Hets Suit

$595

Hugo - Navy & Red Polka Dot Tie

Hugo

Navy & Red Polka Dot Tie

$90

Hugo - Navy Hesten Trousers

Hugo

Navy Hesten Trousers

$200

Hugo - Grey Logo Tie Bar

Hugo

Grey Logo Tie Bar

$80