Hugo
Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo
White Doby Sweatshirt
$150

Hugo
Pink Dicago Sweatshirt
$135

Hugo
Black Patch Sweater
$155

Hugo
Black & Red Droyes Jacket
$230

Hugo
Yellow Patch Sweater
$155

Hugo
Black Faado Trousers
$200

Hugo
Black Durned T-Shirt
$70

Hugo
Red Soft Urban Backpack
$315

Hugo
Black Zero Tennis Sneakers
$250

Hugo
Grey Translucent Reverse Logo Wash Bag
$135

Hugo
Black Reverse Logo Belt Bag
$175

Hugo
Black X-Ray Necklace Wallet
$70

Hugo
Black X-Ray Card Holder
$105

Hugo
Red Iconic Boxer Briefs
$40

Hugo
Two-Pack Black Hip Briefs
$40

Hugo
White Raw T-Shirt
$70

Hugo
Blue Dalais Track Jacket
$200

Hugo
White Regular Fit Long Sleeve T-Shirt
$70

Hugo
Black Davignon Mock Neck Sweatshirt
$125

Hugo
White Regular Fit T-Shirt
$50

Hugo
Blue Dicago Sweatshirt
$135

Hugo
Black Drick Sweatshirt
$125

Hugo
Blue Regular Fit T-Shirt
$50

Hugo
Black Raw Edge T-Shirt
$70

Hugo
Black Skinny 734 Jeans
$150

Hugo
Blue Heldor Trousers
$155

Hugo
Navy Heldor Trousers
$155

Hugo
White Daky Taped Lounge Pants
$175

Hugo
Black Regular Fit Long Sleeve T-Shirt
$70

Hugo
White & Grey Emorino Shirt
$135

Hugo
Black 'Tekkno' T-Shirt
$70

Hugo
White Durned T-Shirt
$70

Hugo
Yellow Dicago Sweashirt
$135

Hugo
Black Dicagolino T-Shirt
$80

Hugo
Yellow Regular Fit T-Shirt
$50

Hugo
Reversible Black Gilvin Belt
$105

Hugo
Navy Astian & Hets 184 Suit
$625

Hugo
Black Benedick Coat
$535

Hugo
Black Bill Jacket
$380

Hugo
Black Darrius Zip-Up Sweater
$180

Hugo
Green & Black Banno 1911 Track Jacket
$350

Hugo
White Eamonn Lab Shirt
$140

Hugo
Grey Wool Mitask 1911 Coat
$475

Hugo
Black Bestino Bomber Jacket
$445

Hugo
Navy Banno 1911 Jacket
$350

Hugo
Black Feryd Work Wear Trousers
$180

Hugo
Black Logo French Terry Sweatshirt
$130

Hugo
White Reverse Logo Patch Pocket Zip-Up Sweatshirt
$180

Hugo
Black Velour Sweatshirt
$130

Hugo
Black Fedon Trousers
$180

Hugo
Black Iridescent Atom Running Sneakers
$300

Hugo
Black Malte Coat
$400

Hugo
Black Lovell Biker Jacket
$895

Hugo
Black Double-Breasted Trench Coat
$445

Hugo
Black Velvet Apino Zip Blazer
$445

Hugo
Black Moltedo 1911 Coat
$400

Hugo
Black & Navy Santu Turtleneck
$180

Hugo
Black Diall Lounge Pants
$160

Hugo
Black Bifold Wallet & Card Holder Set
$160

Hugo
Black San Lorenzo Sweater
$140