Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Duros-U2 Lounge Pants

Hugo

Black Duros-U2 Lounge Pants

$170

Hugo - Navy Heldor Trousers

Hugo

Navy Heldor Trousers

$205

Hugo - Black San Martino Cardigan

Hugo

Black San Martino Cardigan

$185

Hugo - Black Dayfun U2 Hoodie

Hugo

Black Dayfun U2 Hoodie

$185

Hugo - Navy Fernando Lounge Pants

Hugo

Navy Fernando Lounge Pants

$205

Hugo - Navy Sornament Sweater

Hugo

Navy Sornament Sweater

$185

Hugo - Black Taylor 184F1 Trousers

Hugo

Black Taylor 184F1 Trousers

$215

Hugo - Black Zander 184 Trousers

Hugo

Black Zander 184 Trousers

$265

Hugo - White Duros-U2 Lounge Pants

Hugo

White Duros-U2 Lounge Pants

$170

Hugo - Navy Glen 184 Corduroy Trousers

Hugo

Navy Glen 184 Corduroy Trousers

$205

Hugo - Black San Antonio Turtleneck

Hugo

Black San Antonio Turtleneck

$170

Hugo - White Dayfun-U2 Hoodie

Hugo

White Dayfun-U2 Hoodie

$185

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

$70

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

$70

Hugo - Beige San Paolo Crewneck Sweater

Hugo

Beige San Paolo Crewneck Sweater

$170

Hugo - Blue Sherpa Denim Jacket

Hugo

Blue Sherpa Denim Jacket

$285

Hugo - Blue Poplin Slim Shirt

Hugo

Blue Poplin Slim Shirt

$160

Hugo - Black Men-Z Scarf

Hugo

Black Men-Z Scarf

$60

Hugo - Black Unto 1841 Jacket

Hugo

Black Unto 1841 Jacket

$530

Hugo - Grey Doak-U1 Lounge Pants

Hugo

Grey Doak-U1 Lounge Pants

$145

Hugo - Navy Bill Zip-Up Jacket

Hugo

Navy Bill Zip-Up Jacket

$380

Hugo - Black Deaky Crewneck Sweatshirt

Hugo

Black Deaky Crewneck Sweatshirt

$160

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

$145

Hugo - Orange Malox Coat

Hugo

Orange Malox Coat

$570

Hugo - Blue 841 Jeans

Hugo

Blue 841 Jeans

$215

Hugo - Black Logo Plaque Beanie

Hugo

Black Logo Plaque Beanie

$90

Hugo - Grey Logo Plaque Beanie

Hugo

Grey Logo Plaque Beanie

$90

Hugo - Black Bolster Belt Pouch

Hugo

Black Bolster Belt Pouch

$335

Hugo - Navy Arti & Hesten 182 Suit

Hugo

Navy Arti & Hesten 182 Suit

$745

Hugo - Black Impact Casual Boots

Hugo

Black Impact Casual Boots

$430

Hugo - Black Gal-H Calf Hair Belt

Hugo

Black Gal-H Calf Hair Belt

$145

Hugo - Black Subway Wallet

Hugo

Black Subway Wallet

$100

Hugo - White Zero Tennis Sneakers

Hugo

White Zero Tennis Sneakers

$175

Hugo - Black Cotton Mesh Solitor T-Shirt

Hugo

Black Cotton Mesh Solitor T-Shirt

$130

Hugo - Navy Dunter Tape Sweatshirt

Hugo

Navy Dunter Tape Sweatshirt

$180

Hugo - White & Black Bouclé Stripe Shirt

Hugo

White & Black Bouclé Stripe Shirt

$150

Hugo - White Soltor T-Shirt

Hugo

White Soltor T-Shirt

$130

Hugo - Black Heldor Trousers

Hugo

Black Heldor Trousers

$150

Hugo - Black Hugo 734 Stripe Jeans

Hugo

Black Hugo 734 Stripe Jeans

$180

Hugo - Black Rubberized Leather Gisyr Belt

Hugo

Black Rubberized Leather Gisyr Belt

$90

Hugo - White Paper One Pocket Shirt

Hugo

White Paper One Pocket Shirt

$130

Hugo - Black Zander 183 Tape Trousers

Hugo

Black Zander 183 Tape Trousers

$210

Hugo - Black Lewy Leather Jacket

Hugo

Black Lewy Leather Jacket

$745

Hugo - Black Frido Trousers

Hugo

Black Frido Trousers

$250

Hugo - Black Statement Logo Zip Wallet

Hugo

Black Statement Logo Zip Wallet

$135

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$80

Hugo - Black Statement Logo Card Holder

Hugo

Black Statement Logo Card Holder

$90

Hugo - Black Dero Logo T-Shirt

Hugo

Black Dero Logo T-Shirt

$45

Hugo - Navy Dero Logo T-Shirt

Hugo

Navy Dero Logo T-Shirt

$45

Hugo - White Dero Logo T-Shirt

Hugo

White Dero Logo T-Shirt

$45

Hugo - Black Reflective Tape Jacket

Hugo

Black Reflective Tape Jacket

$200

Hugo - Black Dicago-U1 Reversed Sweatshirt

Hugo

Black Dicago-U1 Reversed Sweatshirt

$140

Hugo - Black Boris 1831 Bomber Jacket

Hugo

Black Boris 1831 Bomber Jacket

$395

Hugo - Navy Boris 1831 Bomber Jacket

Hugo

Navy Boris 1831 Bomber Jacket

$395

Hugo - Navy Tape Detail Lounge Pants

Hugo

Navy Tape Detail Lounge Pants

$160