After designing menswear for Givenchy, Marc Jacobs, and Dior's 30 Montaigne line, Alexandre Mattiussi founded AMI in 2011 out of a desire to make clothes that better reflected his reality. The line presents a true vision of men's ready-to-wear: relaxed clothes with attitude and authenticity, inspired by what the designers' friends are wearing. Rather than create a fantasy, AMI dresses men for real life.