Adele and Edoardo Fendi founded their namesake line in 1925, opening a boutique next to the workshop where Adele crafted leather accessories inspired by the work of Roman master saddlemakers. By the 1960s, the brand’s experimentations with furs and leather would make their coats, bags, and shoes synonymous with Italian craftsmanship and postwar style. Granddaughter Silvia Venturini Fendi continues the family’s traditions of technical expertise and modernity in Fendi’s menswear collections. Understated yet powerful wardrobe pieces in modern cuts showcase innovatively treated fabrics, complemented by quirky fur and leather accessories like the line’s cult favorite Bag Bug keychains.
To find out more and learn how to opt out, please visit our