Founded in 2014 by Bianca Elouise, Australian swimwear brand Myraswim has quickly found a global audience for its minimal, classically cut swimwear. As an avid surfer raised in the beach culture of the Gold Coast, Elouise designs out of a desire to celebrate the uncovered female figure in its many iterations. She draws her inspiration from the athleticism and strength of women’s bodies, citing trailblazing model Elle Macpherson as a key influence. With the intention of showing off form rather than concealing it, her label’s pieces feature seamless finishes and curve accenting silhouettes. Thin straps, low backs, and high waistlines reimagine swimwear trends of the 80s and 90s through contemporary eyes, while ‘nude’ and muted pastel colors draw attention to the body beneath the suit with a sense of understated sophistication.
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