Sporty & Rich

Originally conceived as an annual print magazine, Emily Oberg’s Sporty & Rich label has intuitively and perhaps inevitably evolved into a leading name in alluringly low-key womenswear. With its titular adjectives doubling as founding principles, the label toys with dynamic interpretations of affluence and athleticism to isolate an aesthetic interpretation of what the two concepts mean in conjunction. This results in a collection primarily concerned with elevated leisure, bringing the in-fit to opulent new places with a vast range of jersey sweatshirts, sweatpants, shorts, and hoodies. The retro affectation of label’s italicized logo graphic weaves a wistful nostalgia into garments nonetheless rooted in present-day efficacy, situating itself in a romanticized, constructed yesteryear conjured by Oberg’s era-spanning mood boards. Through its literal and ideological explorations in the idea of comfort, the Sporty & Rich universe is optimized for those in pursuit of the highest forms of coziness.

Sporty & Rich - Purple Classic Logo Sweatshirt

Sporty & Rich

Purple Classic Logo Sweatshirt

$140

Sporty & Rich - Navy 'Health & Wellness' Sweatshirt

Sporty & Rich

Navy 'Health & Wellness' Sweatshirt

$140

Sporty & Rich - Orange 'Health & Wellness' Sweatshirt

Sporty & Rich

Orange 'Health & Wellness' Sweatshirt

$150

Sporty & Rich - White 'Science' Sweatshirt

Sporty & Rich

White 'Science' Sweatshirt

$140

Sporty & Rich - Black Flag Logo Hoodie

Sporty & Rich

Black Flag Logo Hoodie

$150

Sporty & Rich - Yellow 'Health & Wellness' T-Shirt

Sporty & Rich

Yellow 'Health & Wellness' T-Shirt

$60

Sporty & Rich - Black 'Wellness' Cropped Tank Top

Sporty & Rich

Black 'Wellness' Cropped Tank Top

$50

Sporty & Rich - Green & Yellow Sports Logo Cap

Sporty & Rich

Green & Yellow Sports Logo Cap

$55

Sporty & Rich - Black 'Health & Wellness' Biker Shorts

Sporty & Rich

Black 'Health & Wellness' Biker Shorts

$60

Sporty & Rich - Black Flag Logo Lounge Pants

Sporty & Rich

Black Flag Logo Lounge Pants

$160

Sporty & Rich - Black Classic Logo Tote

Sporty & Rich

Black Classic Logo Tote

$60