Heron Preston

San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston - White 'Style' Sweatshirt

Heron Preston

White 'Style' Sweatshirt

$495

Heron Preston - Brown Camo Hoodie

Heron Preston

Brown Camo Hoodie

$595

Heron Preston - Orange Handle Zip Hoodie

Heron Preston

Orange Handle Zip Hoodie

$575

Heron Preston - Black Herons Hoodie

Heron Preston

Black Herons Hoodie

$535

Heron Preston - White NASA Edition Reflective Cap

Heron Preston

White NASA Edition Reflective Cap

$170

Heron Preston - Blue 'Style' T-Shirt

Heron Preston

Blue 'Style' T-Shirt

$305

Heron Preston - White 'Style' T-Shirt

Heron Preston

White 'Style' T-Shirt

$305

Heron Preston - Black Herons T-Shirt

Heron Preston

Black Herons T-Shirt

$265

Heron Preston - Brown Camo Lounge Pants

Heron Preston

Brown Camo Lounge Pants

$480

Heron Preston - Black Jetstream Sweatshirt

Heron Preston

Black Jetstream Sweatshirt

$535

Heron Preston - Black Jetstream T-Shirt

Heron Preston

Black Jetstream T-Shirt

$305

Heron Preston - Black 'Style' Turtleneck

Heron Preston

Black 'Style' Turtleneck

$285

Heron Preston - Black 'Style' Cropped T-Shirt

Heron Preston

Black 'Style' Cropped T-Shirt

$285

Heron Preston - Orange 'Style' T-Shirt

Heron Preston

Orange 'Style' T-Shirt

$285

Heron Preston - Blue Bleach Jeans

Heron Preston

Blue Bleach Jeans

$555

Heron Preston - Green Logo Tape Belt

Heron Preston

Green Logo Tape Belt

$170

Heron Preston - White Logo Tape Belt

Heron Preston

White Logo Tape Belt

$170

Heron Preston - Pink Logo Tape Belt

Heron Preston

Pink Logo Tape Belt

$170

Heron Preston - Orange Padded Fanny Pack

Heron Preston

Orange Padded Fanny Pack

$420

Heron Preston - Blue NASA Edition Hoodie

Heron Preston

Blue NASA Edition Hoodie

$555

Heron Preston - Red NASA Edition Hoodie

Heron Preston

Red NASA Edition Hoodie

$555

Heron Preston - White NASA Edition Long Sleeve T-Shirt

Heron Preston

White NASA Edition Long Sleeve T-Shirt

$345

Heron Preston - SSENSE Exclusive Black NASA Edition Long Sleeve T-Shirt

Heron Preston

SSENSE Exclusive Black NASA Edition Long Sleeve T-Shirt

$345

Heron Preston - Red NASA Edition T-Shirt

Heron Preston

Red NASA Edition T-Shirt

$325

Heron Preston - Blue NASA Edition Long Sleeve T-Shirt

Heron Preston

Blue NASA Edition Long Sleeve T-Shirt

$345

Heron Preston - SSENSE Exclusive Black NASA Edition Lounge Pants

Heron Preston

SSENSE Exclusive Black NASA Edition Lounge Pants

$420

Heron Preston - White NASA Edition Lounge Pants

Heron Preston

White NASA Edition Lounge Pants

$420

Heron Preston - Blue NASA Edition Lounge Pants

Heron Preston

Blue NASA Edition Lounge Pants

$420

Heron Preston - Red NASA Edition Lounge Pants

Heron Preston

Red NASA Edition Lounge Pants

$420

Heron Preston - White NASA Edition Hoodie

Heron Preston

White NASA Edition Hoodie

$555

Heron Preston - SSENSE Exclusive Black NASA Edition Hoodie

Heron Preston

SSENSE Exclusive Black NASA Edition Hoodie

$555

Heron Preston - Red & White NASA Edition Twill Cap

Heron Preston

Red & White NASA Edition Twill Cap

$150

Heron Preston - White NASA Edition Cotton Rib Socks

Heron Preston

White NASA Edition Cotton Rib Socks

$85

Heron Preston - Black Velvet 'Style' Bodysuit

Heron Preston

Black Velvet 'Style' Bodysuit

$615

Heron Preston - Black 'Style' Cap

Heron Preston

Black 'Style' Cap

$140

Heron Preston - Black Reflective Shirt Jacket

Heron Preston

Black Reflective Shirt Jacket

$575

Heron Preston - White Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

White Long Sleeve Mock Neck 'Style' T-Shirt

$265

Heron Preston - White 'Heron' T-Shirt

Heron Preston

White 'Heron' T-Shirt

$285

Heron Preston - Black Leather 'Handle' Miniskirt

Heron Preston

Black Leather 'Handle' Miniskirt

$920

Heron Preston - Pink Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

Pink Long Sleeve Mock Neck 'Style' T-Shirt

$265

Heron Preston - Black & Orange Leather Flap Bag

Heron Preston

Black & Orange Leather Flap Bag

$1225

Heron Preston - White 'Style' Cotton Socks

Heron Preston

White 'Style' Cotton Socks

$75

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

$75

Heron Preston - Multicolor Camo Leaf Boots

Heron Preston

Multicolor Camo Leaf Boots

$725

Heron Preston - Black 'Style' Boots

Heron Preston

Black 'Style' Boots

$710

Heron Preston - Red 'Style' Sunglasses

Heron Preston

Red 'Style' Sunglasses

$420

Heron Preston - Black 'Style' Sunglasses

Heron Preston

Black 'Style' Sunglasses

$420

Heron Preston - Blue 'Style' Coach Jacket

Heron Preston

Blue 'Style' Coach Jacket

$840