Heron Preston
San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston
Black 'Style' T-Shirt
$270

Heron Preston
Green Camo Crop 'Style' T-Shirt
$255

Heron Preston
Black & Red 'Style' Cap
$135

Heron Preston
Black Handle Zip Hoodie
$580

Heron Preston
Black Handle Hoodie
$525

Heron Preston
Multicolor 'CTNMB' Camouflage T-Shirt
$290

Heron Preston
Transparent Off-White Edition 'Collaboration' Duffle Bag
$945

Heron Preston
Transparent Off-White Edition 'Collaboration' Duffle Bag
$1235

Heron Preston
Black Denim Parachute Crop Jacket
$650

Heron Preston
Yellow Bonded 'HP' Rain Coat
$1450

Heron Preston
Blue Parachute Denim Jacket
$795

Heron Preston
Multicolor Camouflage Eggs Hoodie
$545

Heron Preston
Orange Heron Short Bomber Jacket
$1050

Heron Preston
White Long Sleeve KK Herons Jersone T-Shirt
$290

Heron Preston
Black KK Herons T-Shirt
$255

Heron Preston
Silver 'Style' Handle Zip Around Wallet
$455

Heron Preston
Black 'Style' Handle Pouch
$360

Heron Preston
Black 'Heron' Short Bomber Jacket
$1050

Heron Preston
Silver 'Style' Cropped Jacket
$1050

Heron Preston
Black KK Herons Raglan Hoodie
$490

Heron Preston
Black 'Style' Turtleneck Windbreaker Jacket
$835

Heron Preston
Orange Long Sleeve KK 'Style' T-Shirt
$270

Heron Preston
Black Long Sleeve 'Style' T-Shirt
$270

Heron Preston
Black 'Style' Sheer Bodysuit
$255

Heron Preston
Black 'Style' Slim Sweatpants
$345

Heron Preston
Orange 'Style' Tracksuit Sweatpants
$345

Heron Preston
Black HP Biker Shorts
$220

Heron Preston
Black Fringed Denim 'Style' Shorts
$325

Heron Preston
Orange & Black 'Style' Socks
$65

Heron Preston
White 'Style' Socks
$65

Heron Preston
Black 'Style' Socks
$65

Heron Preston
Orange Chromed Eggs Hoodie
$470

Heron Preston
Black Chromed Crewneck Sweatshirt
$435

Heron Preston
Orange Leather 'Handle With Care' Miniskirt
$870

Heron Preston
Silver Mirror Pouch
$345

Heron Preston
Orange Quick Release Belt
$165

Heron Preston
Black Quick Release Belt
$165