Heron Preston

San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston - Black 'Style' T-Shirt

Heron Preston

Black 'Style' T-Shirt

$270

Heron Preston - Green Camo Crop 'Style' T-Shirt

Heron Preston

Green Camo Crop 'Style' T-Shirt

$255

Heron Preston - Black & Red 'Style' Cap

Heron Preston

Black & Red 'Style' Cap

$135

Heron Preston - Black Handle Zip Hoodie

Heron Preston

Black Handle Zip Hoodie

$580

Heron Preston - Black Handle Hoodie

Heron Preston

Black Handle Hoodie

$525

Heron Preston - Multicolor 'CTNMB' Camouflage T-Shirt

Heron Preston

Multicolor 'CTNMB' Camouflage T-Shirt

$290

Heron Preston - Transparent Off-White Edition 'Collaboration' Duffle Bag

Heron Preston

Transparent Off-White Edition 'Collaboration' Duffle Bag

$945

Heron Preston - Transparent Off-White Edition 'Collaboration' Duffle Bag

Heron Preston

Transparent Off-White Edition 'Collaboration' Duffle Bag

$1235

Heron Preston - Black Denim Parachute Crop Jacket

Heron Preston

Black Denim Parachute Crop Jacket

$650

Heron Preston - Yellow Bonded 'HP' Rain Coat

Heron Preston

Yellow Bonded 'HP' Rain Coat

$1450

Heron Preston - Blue Parachute Denim Jacket

Heron Preston

Blue Parachute Denim Jacket

$795

Heron Preston - Multicolor Camouflage Eggs Hoodie

Heron Preston

Multicolor Camouflage Eggs Hoodie

$545

Heron Preston - Orange Heron Short Bomber Jacket

Heron Preston

Orange Heron Short Bomber Jacket

$1050

Heron Preston - White Long Sleeve KK Herons Jersone T-Shirt

Heron Preston

White Long Sleeve KK Herons Jersone T-Shirt

$290

Heron Preston - Black KK Herons T-Shirt

Heron Preston

Black KK Herons T-Shirt

$255

Heron Preston - Silver 'Style' Handle Zip Around Wallet

Heron Preston

Silver 'Style' Handle Zip Around Wallet

$455

Heron Preston - Black 'Style' Handle Pouch

Heron Preston

Black 'Style' Handle Pouch

$360

Heron Preston - Black 'Heron' Short Bomber Jacket

Heron Preston

Black 'Heron' Short Bomber Jacket

$1050

Heron Preston - Silver 'Style' Cropped Jacket

Heron Preston

Silver 'Style' Cropped Jacket

$1050

Heron Preston - Black KK Herons Raglan Hoodie

Heron Preston

Black KK Herons Raglan Hoodie

$490

Heron Preston - Black 'Style' Turtleneck Windbreaker Jacket

Heron Preston

Black 'Style' Turtleneck Windbreaker Jacket

$835

Heron Preston - Orange Long Sleeve KK 'Style' T-Shirt

Heron Preston

Orange Long Sleeve KK 'Style' T-Shirt

$270

Heron Preston - Black Long Sleeve 'Style' T-Shirt

Heron Preston

Black Long Sleeve 'Style' T-Shirt

$270

Heron Preston - Black 'Style' Sheer Bodysuit

Heron Preston

Black 'Style' Sheer Bodysuit

$255

Heron Preston - Black 'Style' Slim Sweatpants

Heron Preston

Black 'Style' Slim Sweatpants

$345

Heron Preston - Orange 'Style' Tracksuit Sweatpants

Heron Preston

Orange 'Style' Tracksuit Sweatpants

$345

Heron Preston - Black HP Biker Shorts

Heron Preston

Black HP Biker Shorts

$220

Heron Preston - Black Fringed Denim 'Style' Shorts

Heron Preston

Black Fringed Denim 'Style' Shorts

$325

Heron Preston - Orange & Black 'Style' Socks

Heron Preston

Orange & Black 'Style' Socks

$65

Heron Preston - White 'Style' Socks

Heron Preston

White 'Style' Socks

$65

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

$65

Heron Preston - Orange Chromed Eggs Hoodie

Heron Preston

Orange Chromed Eggs Hoodie

$470

Heron Preston - Black Chromed Crewneck Sweatshirt

Heron Preston

Black Chromed Crewneck Sweatshirt

$435

Heron Preston - Orange Leather 'Handle With Care' Miniskirt

Heron Preston

Orange Leather 'Handle With Care' Miniskirt

$870

Heron Preston - Silver Mirror Pouch

Heron Preston

Silver Mirror Pouch

$345

Heron Preston - Orange Quick Release Belt

Heron Preston

Orange Quick Release Belt

$165

Heron Preston - Black Quick Release Belt

Heron Preston

Black Quick Release Belt

$165