Italian designer Renzo Rosso launched Diesel as a young and boundary-pushing denim line in 1978. Claiming that he learned creativity from Italy, systems from Germany, and marketing from the U.S., Rosso has guided his brand through a world of bold style choices. Expertly treated denim is always at its heart, with jean-style finishings such as coin pockets and belt loops even adorning its signature high top sneakers. But a look at Diesel’s notorious ad campaigns reveals its true values: provocation, wit, irony, and sex appeal. Artistic director Nicola Formichetti, appointed in 2013, continues to push Diesel’s avant-garde side with adventurous yet feminine takes on leather, lounge pants, boots, and – as always – beautifully cut jeans.
There are currently no products available for Diesel.
Please select another designer or sign up below to receive email updates on new product arrivals, special offers and exclusive events.