Designer Massimo Giorgetti is lauded as Milan’s most successful young upstart thanks, in part, to the youthful sense of humor of MSGM. Launched in 2009, MSGM’s womenswear lends architectural dimension and amplified volume to classically girlish skirts, dresses, and two-piece ensembles. In the MSGM universe, boyish streetwear flare is endearingly undermined by contrasting heart-shaped embroidery, while oversized bows take the edge off minimalist concept pieces. Be it vibrant colorblocking, a cacophony of mixed prints, or its surrealist collaborations with Toilet Paper magazine, MSGM is consistent in its ability to surprise and delight.

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