Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Silver Cassette-Tape Necklace

Hugo

Silver Cassette-Tape Necklace

$100

Hugo - Silver Logo Cuff

Hugo

Silver Logo Cuff

$120

Hugo - Khaki Madison Tennis Sneakers

Hugo

Khaki Madison Tennis Sneakers

$295

Hugo - Brown Midtown Oxfords

Hugo

Brown Midtown Oxfords

$350

Hugo - Black Midtown Loafers

Hugo

Black Midtown Loafers

$350

Hugo - Brown Midtown Loafers

Hugo

Brown Midtown Loafers

$350

Hugo - Multicolor Iridescent Madison Tennis Sneakers

Hugo

Multicolor Iridescent Madison Tennis Sneakers

$295

Hugo - Black Boss Loves Bowie Edition 'Heroes' Sweatshirt

Hugo

Black Boss Loves Bowie Edition 'Heroes' Sweatshirt

$170

Hugo - Navy San Claudio Sweater

Hugo

Navy San Claudio Sweater

$175

Hugo - Pink San Claudio Sweater

Hugo

Pink San Claudio Sweater

$175

Hugo - Navy Dablon Lounge Pants

Hugo

Navy Dablon Lounge Pants

$225

Hugo - Pink Haiti Swim Shorts

Hugo

Pink Haiti Swim Shorts

$75

Hugo - Burgundy Arti/Hesten 193 Suit

Hugo

Burgundy Arti/Hesten 193 Suit

$800

Hugo - Black BELNUS2021 Jacket

Hugo

Black BELNUS2021 Jacket

$475

Hugo - Khaki Jersey Deasty Lounge Pants

Hugo

Khaki Jersey Deasty Lounge Pants

$200

Hugo - Two-Pack Black Cotton Briefs

Hugo

Two-Pack Black Cotton Briefs

$45

Hugo - Two-Pack White Cotton Briefs

Hugo

Two-Pack White Cotton Briefs

$45

Hugo - Black Logo Belt

Hugo

Black Logo Belt

$150

Hugo - Black Destival Lounge Pants

Hugo

Black Destival Lounge Pants

$175

Hugo - Black Diz Shorts

Hugo

Black Diz Shorts

$125

Hugo - Navy Dulda Shorts

Hugo

Navy Dulda Shorts

$150

Hugo - Black Dazarus Hoodie

Hugo

Black Dazarus Hoodie

$200

Hugo - White Ellim Shirt

Hugo

White Ellim Shirt

$150

Hugo - Navy Ellim Shirt

Hugo

Navy Ellim Shirt

$150

Hugo - White Kason Shirt

Hugo

White Kason Shirt

$120

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

$55

Hugo - Navy Elanzo Shirt

Hugo

Navy Elanzo Shirt

$150

Hugo - Orange Dero T-Shirt

Hugo

Orange Dero T-Shirt

$55

Hugo - Two-Pack White Slim-Fit Tank Top

Hugo

Two-Pack White Slim-Fit Tank Top

$45

Hugo - Black 'Hugo 93' Badge Bucket Hat

Hugo

Black 'Hugo 93' Badge Bucket Hat

$80

Hugo - Two-Pack Black Slim-Fit Tank Top

Hugo

Two-Pack Black Slim-Fit Tank Top

$45

Hugo - Black Reverse Logo Haiti Swimsuit

Hugo

Black Reverse Logo Haiti Swimsuit

$80

Hugo - Red Haiti Swimsuit

Hugo

Red Haiti Swimsuit

$80

Hugo - Black Record Backpack

Hugo

Black Record Backpack

$260

Hugo - Black 93 Berlin Record Backpack

Hugo

Black 93 Berlin Record Backpack

$295

Hugo - Black Prestige Zip Boots

Hugo

Black Prestige Zip Boots

$495

Hugo - Black Impact Derbys

Hugo

Black Impact Derbys

$395

Hugo - Black Eco Leather Wallet & Card Holder Gift Set

Hugo

Black Eco Leather Wallet & Card Holder Gift Set

$195

Hugo - Black Balto Puffer Jacket

Hugo

Black Balto Puffer Jacket

$425

Hugo - Black Universal Lounge Pants

Hugo

Black Universal Lounge Pants

$225

Hugo - Grey Hendris Trousers

Hugo

Grey Hendris Trousers

$300

Hugo - Black Dactus Shorts

Hugo

Black Dactus Shorts

$140

Hugo - White Dactus Shorts

Hugo

White Dactus Shorts

$140

Hugo - Black Ebor Short Sleeve Shirt

Hugo

Black Ebor Short Sleeve Shirt

$150

Hugo - Navy Reverse Logo Record Messenger Bag

Hugo

Navy Reverse Logo Record Messenger Bag

$150

Hugo - Black '93 Berlin Bumbag

Hugo

Black '93 Berlin Bumbag

$225

Hugo - Black Faux-Leather Rocket Bumbag

Hugo

Black Faux-Leather Rocket Bumbag

$295

Hugo - Pink Reverse Logo Belt Bag

Hugo

Pink Reverse Logo Belt Bag

$195

Hugo - Black Record Bauhaus Messenger Bag

Hugo

Black Record Bauhaus Messenger Bag

$165

Hugo - Black Kason Shirt

Hugo

Black Kason Shirt

$120

Hugo - Navy Kason Shirt

Hugo

Navy Kason Shirt

$120

Hugo - Navy Knit Polo

Hugo

Navy Knit Polo

$200

Hugo - Black Knit Polo

Hugo

Black Knit Polo

$200

Hugo - White Jersey Logo Sweatshirt

Hugo

White Jersey Logo Sweatshirt

$150

Hugo - Black Jersey Deasty Lounge Pants

Hugo

Black Jersey Deasty Lounge Pants

$200

Hugo - Blue Heldor Trousers

Hugo

Blue Heldor Trousers

$175

Hugo - Black Boss Loves Bowie Edition Deen Jersey T-Shirt

Hugo

Black Boss Loves Bowie Edition Deen Jersey T-Shirt

$125

Hugo - Navy Record Backpack

Hugo

Navy Record Backpack

$260

Hugo - Black Rocket Backpack

Hugo

Black Rocket Backpack

$425

Hugo - Black Record Waist Bag

Hugo

Black Record Waist Bag

$195