Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Burgundy Pinstripe Herman194 Blazer

Hugo

Burgundy Pinstripe Herman194 Blazer

$595

Hugo - Black Edge Boxer Briefs

Hugo

Black Edge Boxer Briefs

$45

Hugo - Navy Idol Boxer Briefs

Hugo

Navy Idol Boxer Briefs

$45

Hugo - White Poplin Ermann Shirt

Hugo

White Poplin Ermann Shirt

$150

Hugo - Burgundy Wool German 194 Trousers

Hugo

Burgundy Wool German 194 Trousers

$250

Hugo - White Doder Half-Zip Sweater

Hugo

White Doder Half-Zip Sweater

$165

Hugo - Two-Pack Black Twin Pack Boxer Briefs

Hugo

Two-Pack Black Twin Pack Boxer Briefs

$45

Hugo - Black Impact B-01 Boots

Hugo

Black Impact B-01 Boots

$475

Hugo - Black Scout Desb Boots

Hugo

Black Scout Desb Boots

$395

Hugo - Black Impact Derbys

Hugo

Black Impact Derbys

$395

Hugo - Black Pinstripe Fargo91 Suit

Hugo

Black Pinstripe Fargo91 Suit

$895

Hugo - Two-Pack Navy Stripe Logo Socks

Hugo

Two-Pack Navy Stripe Logo Socks

$20

Hugo - Two-Pack Black No Show Socks

Hugo

Two-Pack Black No Show Socks

$15

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

$15

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

$15

Hugo - Black Serno Turtleneck

Hugo

Black Serno Turtleneck

$195

Hugo - Black Dolme Zip-Up Jacket

Hugo

Black Dolme Zip-Up Jacket

$250

Hugo - White Dangfall Hoodie

Hugo

White Dangfall Hoodie

$195

Hugo - Black Dicago Sweatshirt

Hugo

Black Dicago Sweatshirt

$165

Hugo - Red Serno Turtleneck

Hugo

Red Serno Turtleneck

$195

Hugo - White Dicago Sweatshirt

Hugo

White Dicago Sweatshirt

$165

Hugo - Black Dechi Lounge Pants

Hugo

Black Dechi Lounge Pants

$225

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

$165

Hugo - Grey Houndstooth Blazer

Hugo

Grey Houndstooth Blazer

$495

Hugo - Blue Farley Trousers

Hugo

Blue Farley Trousers

$250

Hugo - Black & White Malte 1941 Coat

Hugo

Black & White Malte 1941 Coat

$550

Hugo - Red Ulan Farlys 201F Suit

Hugo

Red Ulan Farlys 201F Suit

$985

Hugo - Silver Bosco Jacket

Hugo

Silver Bosco Jacket

$495

Hugo - Grey Houndstooth Trousers

Hugo

Grey Houndstooth Trousers

$195

Hugo - Black Record Backpack

Hugo

Black Record Backpack

$295

Hugo - Black Record 2 Pouch

Hugo

Black Record 2 Pouch

$225

Hugo - Black Appeal Derbys

Hugo

Black Appeal Derbys

$295

Hugo - Black Golia P Belt

Hugo

Black Golia P Belt

$115

Hugo - Black Gavrin Belt

Hugo

Black Gavrin Belt

$150

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

$20

Hugo - Two-Pack White Rib Logo Socks

Hugo

Two-Pack White Rib Logo Socks

$20

Hugo - Two-Pack Black Rib Logo Socks

Hugo

Two-Pack Black Rib Logo Socks

$20

Hugo - Black Kombinat Backpack

Hugo

Black Kombinat Backpack

$350

Hugo - Black Kombinat Monostrap Messenger Bag

Hugo

Black Kombinat Monostrap Messenger Bag

$225

Hugo - Black Kombinat Pouch

Hugo

Black Kombinat Pouch

$225

Hugo - Navy Moleskin Joah Jacket

Hugo

Navy Moleskin Joah Jacket

$495

Hugo - Silver Wool Sepo Sweater

Hugo

Silver Wool Sepo Sweater

$250

Hugo - Navy Baltino 2011 Vest

Hugo

Navy Baltino 2011 Vest

$395

Hugo - White & Black Striped Deida Polo

Hugo

White & Black Striped Deida Polo

$150

Hugo - Black Dangfall Logo Hoodie

Hugo

Black Dangfall Logo Hoodie

$195

Hugo - Black Wool Sepo Sweater

Hugo

Black Wool Sepo Sweater

$250

Hugo - Red Down Baltino 2011 Vest

Hugo

Red Down Baltino 2011 Vest

$395

Hugo - White Logo Durned T-Shirt

Hugo

White Logo Durned T-Shirt

$90

Hugo - White Dalf Bar Logo T-Shirt

Hugo

White Dalf Bar Logo T-Shirt

$90

Hugo - Black Velvet Degnitz T-Shirt

Hugo

Black Velvet Degnitz T-Shirt

$135

Hugo - Black Durned Logo T-Shirt

Hugo

Black Durned Logo T-Shirt

$90

Hugo - Grey Hugo 440 Jeans

Hugo

Grey Hugo 440 Jeans

$225

Hugo - Red Camo Feeven Cargo Trousers

Hugo

Red Camo Feeven Cargo Trousers

$275

Hugo - Black Zennet Trousers

Hugo

Black Zennet Trousers

$250

Hugo - Black Lurex Hayden Trousers

Hugo

Black Lurex Hayden Trousers

$250

Hugo - Navy Velvet Glen Straight Trousers

Hugo

Navy Velvet Glen Straight Trousers

$250

Hugo - Blue Fedon Trousers

Hugo

Blue Fedon Trousers

$225

Hugo - Black Gradient Tote Backpack

Hugo

Black Gradient Tote Backpack

$350

Hugo - Silver Monostrap Messenger Bag

Hugo

Silver Monostrap Messenger Bag

$295

Hugo - Black Gradient Zip Pouch

Hugo

Black Gradient Zip Pouch

$195