Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - White Doby Sweatshirt

Hugo

White Doby Sweatshirt

$170

Hugo - Pink Dicago Sweatshirt

Hugo

Pink Dicago Sweatshirt

$150

Hugo - Black Patch Sweater

Hugo

Black Patch Sweater

$175

Hugo - Black & Red Droyes Jacket

Hugo

Black & Red Droyes Jacket

$260

Hugo - Yellow Patch Sweater

Hugo

Yellow Patch Sweater

$175

Hugo - Black Faado Trousers

Hugo

Black Faado Trousers

$225

Hugo - Black Durned T-Shirt

Hugo

Black Durned T-Shirt

$80

Hugo - Red Soft Urban Backpack

Hugo

Red Soft Urban Backpack

$350

Hugo - Black Zero Tennis Sneakers

Hugo

Black Zero Tennis Sneakers

$260

Hugo - Grey Translucent Reverse Logo Wash Bag

Hugo

Grey Translucent Reverse Logo Wash Bag

$150

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

$200

Hugo - Black X-Ray Necklace Wallet

Hugo

Black X-Ray Necklace Wallet

$80

Hugo - Black X-Ray Card Holder

Hugo

Black X-Ray Card Holder

$120

Hugo - Red Iconic Boxer Briefs

Hugo

Red Iconic Boxer Briefs

$45

Hugo - Two-Pack Black Hip Briefs

Hugo

Two-Pack Black Hip Briefs

$45

Hugo - White Raw T-Shirt

Hugo

White Raw T-Shirt

$80

Hugo - Blue Dalais Track Jacket

Hugo

Blue Dalais Track Jacket

$225

Hugo - White Regular Fit Long Sleeve T-Shirt

Hugo

White Regular Fit Long Sleeve T-Shirt

$80

Hugo - Black Davignon Mock Neck Sweatshirt

Hugo

Black Davignon Mock Neck Sweatshirt

$140

Hugo - White Regular Fit T-Shirt

Hugo

White Regular Fit T-Shirt

$55

Hugo - Blue Dicago Sweatshirt

Hugo

Blue Dicago Sweatshirt

$150

Hugo - Black Drick Sweatshirt

Hugo

Black Drick Sweatshirt

$140

Hugo - Blue Regular Fit T-Shirt

Hugo

Blue Regular Fit T-Shirt

$55

Hugo - Black Raw Edge T-Shirt

Hugo

Black Raw Edge T-Shirt

$80

Hugo - Black Skinny 734 Jeans

Hugo

Black Skinny 734 Jeans

$170

Hugo - Blue Heldor Trousers

Hugo

Blue Heldor Trousers

$175

Hugo - Navy Heldor Trousers

Hugo

Navy Heldor Trousers

$175

Hugo - White Daky Taped Lounge Pants

Hugo

White Daky Taped Lounge Pants

$200

Hugo - Black Regular Fit Long Sleeve T-Shirt

Hugo

Black Regular Fit Long Sleeve T-Shirt

$80

Hugo - White & Grey Emorino Shirt

Hugo

White & Grey Emorino Shirt

$150

Hugo - Black 'Tekkno' T-Shirt

Hugo

Black 'Tekkno' T-Shirt

$80

Hugo - White Durned T-Shirt

Hugo

White Durned T-Shirt

$80

Hugo - Yellow Dicago Sweashirt

Hugo

Yellow Dicago Sweashirt

$150

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

$90

Hugo - Yellow Regular Fit T-Shirt

Hugo

Yellow Regular Fit T-Shirt

$55

Hugo - Reversible Black Gilvin Belt

Hugo

Reversible Black Gilvin Belt

$120

Hugo - Navy Astian & Hets 184 Suit

Hugo

Navy Astian & Hets 184 Suit

$700

Hugo - Black Benedick Coat

Hugo

Black Benedick Coat

$600

Hugo - Black Bill Jacket

Hugo

Black Bill Jacket

$425

Hugo - Black Darrius Zip-Up Sweater

Hugo

Black Darrius Zip-Up Sweater

$225

Hugo - Green & Black Banno 1911 Track Jacket

Hugo

Green & Black Banno 1911 Track Jacket

$425

Hugo - White Eamonn Lab Shirt

Hugo

White Eamonn Lab Shirt

$170

Hugo - Grey Wool Mitask 1911 Coat

Hugo

Grey Wool Mitask 1911 Coat

$575

Hugo - Black Bestino Bomber Jacket

Hugo

Black Bestino Bomber Jacket

$550

Hugo - Navy Banno 1911 Jacket

Hugo

Navy Banno 1911 Jacket

$425

Hugo - Black Feryd Work Wear Trousers

Hugo

Black Feryd Work Wear Trousers

$225

Hugo - Black Logo French Terry Sweatshirt

Hugo

Black Logo French Terry Sweatshirt

$150

Hugo - White Reverse Logo Patch Pocket Zip-Up Sweatshirt

Hugo

White Reverse Logo Patch Pocket Zip-Up Sweatshirt

$225

Hugo - Black Velour Sweatshirt

Hugo

Black Velour Sweatshirt

$150

Hugo - Black Fedon Trousers

Hugo

Black Fedon Trousers

$225

Hugo - Black Iridescent Atom Running Sneakers

Hugo

Black Iridescent Atom Running Sneakers

$350

Hugo - Black Malte Coat

Hugo

Black Malte Coat

$500

Hugo - Black Lovell Biker Jacket

Hugo

Black Lovell Biker Jacket

$1095

Hugo - Black Double-Breasted Trench Coat

Hugo

Black Double-Breasted Trench Coat

$550

Hugo - Black Velvet Apino Zip Blazer

Hugo

Black Velvet Apino Zip Blazer

$550

Hugo - Black Moltedo 1911 Coat

Hugo

Black Moltedo 1911 Coat

$475

Hugo - Black & Navy Santu Turtleneck

Hugo

Black & Navy Santu Turtleneck

$225

Hugo - Black Diall Lounge Pants

Hugo

Black Diall Lounge Pants

$200

Hugo - Black Bifold Wallet & Card Holder Set

Hugo

Black Bifold Wallet & Card Holder Set

$195

Hugo - Black San Lorenzo Sweater

Hugo

Black San Lorenzo Sweater

$170