Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - White RS Tape Socks

Hugo

White RS Tape Socks

$15

Hugo - Black Darbin Hoodie

Hugo

Black Darbin Hoodie

$225

Hugo - Black Reversed Logo Doak194 Lounge Pants

Hugo

Black Reversed Logo Doak194 Lounge Pants

$150

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

$20

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$350

Hugo - Black Dakarta Lounge Pants

Hugo

Black Dakarta Lounge Pants

$175

Hugo - Black Victorian Wallet

Hugo

Black Victorian Wallet

$170

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

$25

Hugo - Orange San Giovanni Long Sleeve Polo

Hugo

Orange San Giovanni Long Sleeve Polo

$200

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

$25

Hugo - Black Liam Payne Edition Daschkent Lounge Pants

Hugo

Black Liam Payne Edition Daschkent Lounge Pants

$200

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

$25

Hugo - Black Danzio Lounge Pants

Hugo

Black Danzio Lounge Pants

$225

Hugo - Tan Wool San Thomas Turtleneck

Hugo

Tan Wool San Thomas Turtleneck

$225

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$260

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$225

Hugo - Black Glason Trousers

Hugo

Black Glason Trousers

$260

Hugo - Brown Malte 1941 Coat

Hugo

Brown Malte 1941 Coat

$550

Hugo - Black Down Melmus1941 Jacket

Hugo

Black Down Melmus1941 Jacket

$775

Hugo - Black Dindore Lounge Pants

Hugo

Black Dindore Lounge Pants

$225

Hugo - Grey Reverse Logo Patch High-Top Sneakers

Hugo

Grey Reverse Logo Patch High-Top Sneakers

$200

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$260

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

$150

Hugo - Navy Wool Blazer

Hugo

Navy Wool Blazer

$750

Hugo - Navy Striped Arti 193 Blazer

Hugo

Navy Striped Arti 193 Blazer

$650

Hugo - Navy Cashmere Harlys Trousers

Hugo

Navy Cashmere Harlys Trousers

$300

Hugo - Two-Pack Black & Red Reverse Logo Socks

Hugo

Two-Pack Black & Red Reverse Logo Socks

$20

Hugo - Black Danoi Short Sleeve Hoodie

Hugo

Black Danoi Short Sleeve Hoodie

$175

Hugo - Black Solid Stripe Trousers

Hugo

Black Solid Stripe Trousers

$275

Hugo - Black German Solid Trousers

Hugo

Black German Solid Trousers

$250

Hugo - Black Glen Trousers

Hugo

Black Glen Trousers

$250

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$200

Hugo - Grey Glason Trousers

Hugo

Grey Glason Trousers

$260

Hugo - White Oxford Ermann Solid Shirt

Hugo

White Oxford Ermann Solid Shirt

$125

Hugo - Black Leather 3D Stitching Gloves

Hugo

Black Leather 3D Stitching Gloves

$225

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

$20

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

$20

Hugo - Two-Pack Black & Red Logo Socks

Hugo

Two-Pack Black & Red Logo Socks

$25

Hugo - Silver E-Jack Cufflinks

Hugo

Silver E-Jack Cufflinks

$120

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

$45

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

$55

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

$120

Hugo - Navy Elisha Shirt

Hugo

Navy Elisha Shirt

$120

Hugo - Grey Logo Tie Bar

Hugo

Grey Logo Tie Bar

$90

Hugo - Black Errik Shirt

Hugo

Black Errik Shirt

$125

Hugo - Navy X 540 Logo Cap

Hugo

Navy X 540 Logo Cap

$50

Hugo - Khaki German Solid Trousers

Hugo

Khaki German Solid Trousers

$250

Hugo - Black Impact Boots

Hugo

Black Impact Boots

$425

Hugo - Black Wool Slusson Turtleneck

Hugo

Black Wool Slusson Turtleneck

$275

Hugo - Black Wool San Thomas Turtleneck

Hugo

Black Wool San Thomas Turtleneck

$225

Hugo - Black Down Brion1941 Puffer Jacket

Hugo

Black Down Brion1941 Puffer Jacket

$550

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$400

Hugo - Off-White Sherpa Merlon 1941 Coat

Hugo

Off-White Sherpa Merlon 1941 Coat

$550

Hugo - Silver E-Bolt Bangle Bracelet

Hugo

Silver E-Bolt Bangle Bracelet

$120

Hugo - Grey Wool San Gottardo Sweater

Hugo

Grey Wool San Gottardo Sweater

$225

Hugo - Grey Wool San Antonio Turtleneck

Hugo

Grey Wool San Antonio Turtleneck

$175

Hugo - Khaki Wool San Gottardo Sweater

Hugo

Khaki Wool San Gottardo Sweater

$225

Hugo - Navy Wool San Thomas Turtleneck

Hugo

Navy Wool San Thomas Turtleneck

$225

Hugo - Khaki Wool SBlock Turtleneck

Hugo

Khaki Wool SBlock Turtleneck

$225

Hugo - Black San Giovanni Long Sleeve Polo

Hugo

Black San Giovanni Long Sleeve Polo

$200