Hugo Shoes

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

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Hugo - Black Impact Boots

Hugo

Black Impact Boots

$425

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$400

Hugo - White Zero Hito High-Top Sneakers

Hugo

White Zero Hito High-Top Sneakers

$260

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$260

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$225

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$300

Hugo - Navy Zero Tennis Sneakers

Hugo

Navy Zero Tennis Sneakers

$225

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

$225

Hugo - Grey Reverse Logo Patch High-Top Sneakers

Hugo

Grey Reverse Logo Patch High-Top Sneakers

$200

Hugo - Off-White Leather Chevron Sneakers

Hugo

Off-White Leather Chevron Sneakers

$350

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$350

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

$400

Hugo - Black Zero Hito Sneakers

Hugo

Black Zero Hito Sneakers

$200

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$350

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$260

Hugo - White Atom High-Top Sneakers

Hugo

White Atom High-Top Sneakers

$350