HOPE

Stockholm-based fashion and lifestyle brand Hope was founded in 2001 by designers Ann Ringstrand and Stefan Söderberg. Although their original focus was on women’s clothing, the duo quickly expanded into menswear, launching their first collection in 2005. Originally inspired by the clean lines and tried-and-true utility of uniforms and workwear, the Scandinavian label’s understated designs became known for prioritizing functionality while maintaining sophistication. Now under the design direction of Frida Bard, who spent 13 years at Acne Studios, the label is enlivening classic tailoring with unexpected proportions and colorful accents. Staying true to the original brand ethos of serviceability and style, garments are constructed using high-quality fabrics, like wool and denim, that age gradually and authentically with frequent wear. Thoughtfully considered design details like hidden closures, modified pockets, and contemporary cuts enhance the uniqueness of outerwear, knits, and trousers without compromising their status as everyday essentials.

HOPE - Off-White Amor Coat

HOPE

Off-White Amor Coat

$915

HOPE - Green Paisley Super Shirt

HOPE

Green Paisley Super Shirt

$440

HOPE - Green Still Shirt

HOPE

Green Still Shirt

$420

HOPE - White Linen Air Clean Shirt

HOPE

White Linen Air Clean Shirt

$325

HOPE - Navy Stripe Actually Trousers

HOPE

Navy Stripe Actually Trousers

$420

HOPE - Black Kris Trousers

HOPE

Black Kris Trousers

$325

HOPE - Green Bon Trousers

HOPE

Green Bon Trousers

$285

HOPE - Black Actually Shorts

HOPE

Black Actually Shorts

$285

HOPE - Navy Aim Sweatshirt

HOPE

Navy Aim Sweatshirt

$245

HOPE - Navy Linen Air Clean Shirt

HOPE

Navy Linen Air Clean Shirt

$325

HOPE - Blue Vintage Button Shirt

HOPE

Blue Vintage Button Shirt

$325

HOPE - Grey Nash Trousers

HOPE

Grey Nash Trousers

$245

HOPE - Beige Nash Trousers

HOPE

Beige Nash Trousers

$245

HOPE - Black Super Shirt

HOPE

Black Super Shirt

$385 $154

HOPE - Navy Wind Trousers

HOPE

Navy Wind Trousers

$370 $244

HOPE - Beige Wide Trousers

HOPE

Beige Wide Trousers

$385 $239

HOPE - Navy Ocean Print Shirt

HOPE

Navy Ocean Print Shirt

$315 $173

HOPE - Black & White Moccasin Sneakers

HOPE

Black & White Moccasin Sneakers

$480 $226

HOPE - Black Patty Loafers

HOPE

Black Patty Loafers

$645 $452

HOPE - Navy Are Coat

HOPE

Navy Are Coat

$885 $266

HOPE - Grey Champ Hoodie

HOPE

Grey Champ Hoodie

$315 $104

HOPE - White Link T-Shirt

HOPE

White Link T-Shirt

$110 $58

HOPE - Black Compose Sweater

HOPE

Black Compose Sweater

$295 $109

HOPE - Purple Super Shirt

HOPE

Purple Super Shirt

$385 $162

HOPE - Navy Link T-Shirt

HOPE

Navy Link T-Shirt

$110 $54

HOPE - Purple Alias T-Shirt

HOPE

Purple Alias T-Shirt

$110 $78

HOPE - Purple Champ Hoodie

HOPE

Purple Champ Hoodie

$315 $120

HOPE - Black Zack 16 Bag

HOPE

Black Zack 16 Bag

$110 $84

HOPE - Black Narrow 15 Belt

HOPE

Black Narrow 15 Belt

$145 $75

HOPE - Beige Sheriff 14 Belt

HOPE

Beige Sheriff 14 Belt

$200 $118

HOPE - Blue Moon Sweater

HOPE

Blue Moon Sweater

$565 $429

HOPE - Black Shade Shirt

HOPE

Black Shade Shirt

$375 $296

HOPE - Navy Nash Trousers

HOPE

Navy Nash Trousers

$245 $100

HOPE - Black Kris Trousers

HOPE

Black Kris Trousers

$325

HOPE - Black Keep Jacket

HOPE

Black Keep Jacket

$620 $205

HOPE - Blue Champ Hoodie

HOPE

Blue Champ Hoodie

$320 $118

HOPE - Blue Long Sleeve Sign T-Shirt

HOPE

Blue Long Sleeve Sign T-Shirt

$190 $74

HOPE - Blue Air Clean Shirt

HOPE

Blue Air Clean Shirt

$280 $106

HOPE - Multicolor College Link T-Shirt

HOPE

Multicolor College Link T-Shirt

$205 $82

HOPE - Yellow Reed Turtleneck

HOPE

Yellow Reed Turtleneck

$365 $212

HOPE - Black Wide-Leg Trousers

HOPE

Black Wide-Leg Trousers

$400 $232

HOPE - Black Herringbone Area Coat

HOPE

Black Herringbone Area Coat

$900 $612

HOPE - Black Oversized Layered Sweater

HOPE

Black Oversized Layered Sweater

$690 $297

HOPE - Black Area Coat

HOPE

Black Area Coat

$900 $387

HOPE - Black 'Purple Denim' Jeans

HOPE

Black 'Purple Denim' Jeans

$310 $105

HOPE - Black Hide Cap

HOPE

Black Hide Cap

$180 $61

HOPE - Black Champ Hoodie

HOPE

Black Champ Hoodie

$270 $105

HOPE - Yellow Check Soft Shirt

HOPE

Yellow Check Soft Shirt

$360 $173

HOPE - White Link T-Shirt

HOPE

White Link T-Shirt

$125 $43

HOPE - Black Suede Sid Sneakers

HOPE

Black Suede Sid Sneakers

$420 $172