Founded by designer Mitsuhiro Matsuda in 1967, optical label Matsuda represents nearly half a century of artisanal Japanese eyewear history and heritage. Setting out to exhibit Tokyo as a creative hub and magnifico of the fashion industry, Matsuda was a founding father to the Tokyo Designer Six in 1974, a group promoting Japanese design on the world stage, while also instituting Tokyo’s first official fashion week. Decades on, the label’s eyewear is still handcrafted in only the finest workshops, melding old world artisanship with futuristic styles and transforming each frame into a work of art—asserting Matsuda as one of Asia’s most illustrious fashion houses. Revolutionary aesthetics accentuate the correlation between architecture and fashion—a signature motif—evoking at once bygone eras and avant-garde sensibilities. Hand-engraved filigree and hand-lacquered detailing impart artistic allure on round and oval celluloid acetate framework, while aviators, vintage-brow-line styles, and hexagonal shapes are rendered in sterling silver, feather-light titanium, and gold-plated metals. Multi-layered polarized and UV-protective lenses range from silver and gold mirrored finishes to a spectrum gradient and solid standards for all tastes. Matsuda’s profoundly progressive creations continue to drive eyewear forward.
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