Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - White RS Tape Socks

Hugo

White RS Tape Socks

$15

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

$20

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

$20

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

$20

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

$25

Hugo - Two-Pack Black & Red Logo Socks

Hugo

Two-Pack Black & Red Logo Socks

$25

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

$25

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

$45

Hugo - Black & Red Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Red Reverse Logo Low-Rise Boxer Briefs

$45

Hugo - Navy X 540 Logo Cap

Hugo

Navy X 540 Logo Cap

$50

Hugo - Red Dero 194 T-Shirt

Hugo

Red Dero 194 T-Shirt

$55

Hugo - Khaki Dero 194 T-Shirt

Hugo

Khaki Dero 194 T-Shirt

$55

Hugo - Navy Dero 194 T-Shirt

Hugo

Navy Dero 194 T-Shirt

$55

Hugo - Black Dero194 T-Shirt

Hugo

Black Dero194 T-Shirt

$55

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

$55

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

$55

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

$55

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

$55

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

$55

Hugo - Two-Pack Black Brother Briefs

Hugo

Two-Pack Black Brother Briefs

$55

Hugo - Blue Regular Fit T-Shirt

Hugo

Blue Regular Fit T-Shirt

$55

Hugo - Yellow Regular Fit T-Shirt

Hugo

Yellow Regular Fit T-Shirt

$55

Hugo - White Regular Fit T-Shirt

Hugo

White Regular Fit T-Shirt

$55

Hugo - Navy Dero 194 Long Sleeve T-Shirt

Hugo

Navy Dero 194 Long Sleeve T-Shirt

$80

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

$80

Hugo - White Dero194 Long Sleeve T-Shirt

Hugo

White Dero194 Long Sleeve T-Shirt

$80

Hugo - Brown Depusi T-Shirt

Hugo

Brown Depusi T-Shirt

$80

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

$80

Hugo - Black Regular Fit Long Sleeve T-Shirt

Hugo

Black Regular Fit Long Sleeve T-Shirt

$80

Hugo - Black Durned T-Shirt

Hugo

Black Durned T-Shirt

$80

Hugo - Grey Raw Edge T-Shirt

Hugo

Grey Raw Edge T-Shirt

$80

Hugo - Black Raw Edge T-Shirt

Hugo

Black Raw Edge T-Shirt

$80

Hugo - Pink Raw Edge T-Shirt

Hugo

Pink Raw Edge T-Shirt

$80

Hugo - Black 'Tekkno' T-Shirt

Hugo

Black 'Tekkno' T-Shirt

$80

Hugo - White Danpur T-Shirt

Hugo

White Danpur T-Shirt

$90

Hugo - Grey Logo Tie Bar

Hugo

Grey Logo Tie Bar

$90

Hugo - Green Suede Gavrilo Belt

Hugo

Green Suede Gavrilo Belt

$90

Hugo - Blue Rubber Logo T-Shirt

Hugo

Blue Rubber Logo T-Shirt

$90

Hugo - White Mustique Swim Shorts

Hugo

White Mustique Swim Shorts

$90

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

$90

Hugo - Grey Suede Gavrilo Belt

Hugo

Grey Suede Gavrilo Belt

$90

Hugo - Silver E-Jack Tie Bar

Hugo

Silver E-Jack Tie Bar

$100

Hugo - Navy & Red Polka Dot Tie

Hugo

Navy & Red Polka Dot Tie

$100

Hugo - Black Polka Dot Neck Tie

Hugo

Black Polka Dot Neck Tie

$100

Hugo - Black Daps T-Shirt

Hugo

Black Daps T-Shirt

$120

Hugo - Black Giuni Belt

Hugo

Black Giuni Belt

$120

Hugo - Silver E-Jack Cufflinks

Hugo

Silver E-Jack Cufflinks

$120

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

$120

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

$120

Hugo - White Liam Payne Edition Dicagolino T-Shirt

Hugo

White Liam Payne Edition Dicagolino T-Shirt

$120

Hugo - Black Liam Payne Edition Dicagolino T-Shirt

Hugo

Black Liam Payne Edition Dicagolino T-Shirt

$120

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

$120

Hugo - Silver E-Collage Squared Cufflinks

Hugo

Silver E-Collage Squared Cufflinks

$120

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

$120

Hugo - Grey Dapriz T-Shirt

Hugo

Grey Dapriz T-Shirt

$120

Hugo - White Dessay T-Shirt

Hugo

White Dessay T-Shirt

$120

Hugo - White Cayo Coco Swim Shorts

Hugo

White Cayo Coco Swim Shorts

$120

Hugo - Blue Drieste T-Shirt

Hugo

Blue Drieste T-Shirt

$120

Hugo - Black & Red Cayo Coco Swim Shorts

Hugo

Black & Red Cayo Coco Swim Shorts

$120

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

$120