First founded in 1963, Italian footwear label DEMON was revived in 2020 under the artistic direction of Alberto Deon. The contemporary iteration preserves the label’s Montebelluna heritage, reexpressing the town’s legacy for alpine footwear in its modern collections of subversive, high-performance designs. Archival silhouettes are transformed by avant-garde reconstructions that combine primal and futuristic, industrial-tech aesthetics—seen in details like dipped PVC coatings and Kalgan lamb fur uppers. The pieces are all locally sourced and handmade in Italy using innovative materials and functional features. Sewing disruption into tradition, DEMON delivers quality outdoor footwear with a statement.