When Houston-born jeweller William Shott sought out to craft his own definitive rendition of the often-duplicated ‘Jesus piece’ necklace, the unique result immediately graced the necks of fashion and music industry influencers alike. Shott’s WWW. Will Shott label has attained unforeseen heights, with his recognizably glacial jewelry embellishing a number of runway shows, while an ongoing collaboration with multidisciplinary creative Trouble Andrew has paved the way for Gucci-assisted design opportunities. With a reputation that quickly overgrew its initially restricted word-of-mouth status, WWW. Will Shott proposes one its very first full-fledged collections, which includes updated variations on the ever-popular Jesus piece featured alongside newly-integrated marblestone embellishments and sculpted, stackable rings. Though the label’s dot com era-referencing prefix acknowledges its own Internet-fuelled cultural currency, the minute craftsmanship and tasteful aestheticism of WWW. Will Shott pushes beyond fleeting novelty to assert itself as a veritable time-enduring fixture of men’s jewelry.
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