Wooyoungmi

The first to design men's ready-to-wear in Korea, Woo Youngmi spiritedly broke with the ubiquitous conservative style of the time with the launch of her namesake label in 2002. Inspired by her vision of the ideal man, Youngmi introduced a refined nonchalant elegance to classic menswear staples. With the addition of Youngmi’s daughter, Central Saint Martins alumnus Katie Chung, as joint creative director in 2014, the Wooyoungmi muse flourished into a ‘romantic bohemian’—a contemporary urbanite with multifaceted pursuits. With this prospect in mind, Chung introduced a modernized edge to established tropes alongside the practiced hand of her mother—blending hyper-emphasized collars, ruffled plackets, and acidic-toned fabrics with the signature Wooyoungmi slouchy silhouette. Relying on a varied breadth of influences and extensive fabric research, the mother-daughter duo continually reinterprets established codes of luxury, coalescing vintage and streetwear elements into an effortlessly tailored package. A pivotal pioneering force of a now dynamic market, Wooyoungmi saliently balances the hard and soft of menswear aesthetics, delivering timeless classics that exude a subversive romantic air.

Wooyoungmi - Black Wool Trousers

Wooyoungmi

Black Wool Trousers

$470

Wooyoungmi - Tan Wool Coat

Wooyoungmi

Tan Wool Coat

$1400

Wooyoungmi - Grey Overshirt Jacket

Wooyoungmi

Grey Overshirt Jacket

$700

Wooyoungmi - Black Press-Release Belt

Wooyoungmi

Black Press-Release Belt

$235

Wooyoungmi - Black Lambskin Belt Bag

Wooyoungmi

Black Lambskin Belt Bag

$585

Wooyoungmi - Black Wool Double-Breasted Blazer

Wooyoungmi

Black Wool Double-Breasted Blazer

$935

Wooyoungmi - Black Oversize Cardigan

Wooyoungmi

Black Oversize Cardigan

$545

Wooyoungmi - Grey Wool Coat

Wooyoungmi

Grey Wool Coat

$1400

Wooyoungmi - Navy Wool Peacoat

Wooyoungmi

Navy Wool Peacoat

$1280

Wooyoungmi - Brown Down Corduroy Jacket

Wooyoungmi

Brown Down Corduroy Jacket

$1515

Wooyoungmi - Black Down Jacket

Wooyoungmi

Black Down Jacket

$1630

Wooyoungmi - Navy Pocket Logo Shirt

Wooyoungmi

Navy Pocket Logo Shirt

$390

Wooyoungmi - Black Logo Long Sleeve T-Shirt

Wooyoungmi

Black Logo Long Sleeve T-Shirt

$260

Wooyoungmi - White Logo T-Shirt

Wooyoungmi

White Logo T-Shirt

$210

Wooyoungmi - Black Logo T-Shirt

Wooyoungmi

Black Logo T-Shirt

$210

Wooyoungmi - Black Rubber Sole Chelsea Boots

Wooyoungmi

Black Rubber Sole Chelsea Boots

$700

Wooyoungmi - Navy Cashmere Turtleneck

Wooyoungmi

Navy Cashmere Turtleneck

$660

Wooyoungmi - Black Jogger Lounge Pants

Wooyoungmi

Black Jogger Lounge Pants

$505

Wooyoungmi - Navy Adjustable Waist Trousers

Wooyoungmi

Navy Adjustable Waist Trousers

$430

Wooyoungmi - Black Wool Cropped Pleated Trousers

Wooyoungmi

Black Wool Cropped Pleated Trousers

$470

Wooyoungmi - Black Oversize Crewneck Sweater

Wooyoungmi

Black Oversize Crewneck Sweater

$470

Wooyoungmi - Grey Cashmere Crewneck Sweater

Wooyoungmi

Grey Cashmere Crewneck Sweater

$585

Wooyoungmi - White Pocket Logo Shirt

Wooyoungmi

White Pocket Logo Shirt

$390

Wooyoungmi - Navy Cashmere Crewneck Sweater

Wooyoungmi

Navy Cashmere Crewneck Sweater

$585

Wooyoungmi - Off-White Cashmere Turtleneck

Wooyoungmi

Off-White Cashmere Turtleneck

$660

Wooyoungmi - Black Collar Detail Shirt

Wooyoungmi

Black Collar Detail Shirt

$430

Wooyoungmi - Black Cuffed Side Ring Trousers

Wooyoungmi

Black Cuffed Side Ring Trousers

$470

Wooyoungmi - Grey Cuffed Trousers

Wooyoungmi

Grey Cuffed Trousers

$470

Wooyoungmi - Black Wool Coat

Wooyoungmi

Black Wool Coat

$1400

Wooyoungmi - Green Vented Sweater

Wooyoungmi

Green Vented Sweater

$470

Wooyoungmi - Grey Logo T-Shirt

Wooyoungmi

Grey Logo T-Shirt

$210