Founded in 1980, Stüssy began when founder Shawn Stüssy, who had long been scrawling his signature on surfboards, first began applying it to basic t-shirts and selling them around his hometown of Laguna Beach, California. Initially embraced by beachwear and surf culture, Stüssy has since become a staple of hip hop and streetwear scenes worldwide. With an aesthetic that is raw and immediate, the brand delivers garments that communicate an aspirational, yet attainable lifestyle. Graphic tees, hoodies, and lounge apparel bearing the iconic logo offer a timeless, casual authenticity while playful interpretations of active-ready outerwear, that update the brand's classic silhouettes, provide modern flourishes without straying from the brand's core identity. Purely Californian, Stüssy’s clothing reflects an effortless, colorful approach to style.
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