London-based designer Paria Farzaneh established her namesake menswear label paria /FARZANEH in 2017. Mixing aspects of her own experience as a second-generation Iranian daughter with UK’s uniquely subversive spirit, the Ravensbourne University graduate’s ready-to-wear offering celebrates beauty that is inherent to both cultures. Favoring impeccable tailoring, intelligent design, thoughtful fabrications, and graphic-driven imagery, Farzaneh’s designs aims to challenge stigmatization and redefine various cultural signifiers that are often unfairly typified within Western society. Shrewdly panelled neutral-toned classic trousers and flat front shorts lend workwear appeal detailed with military-inspired flap pockets and unexpected zip fastenings. Of-the-moment anorak jackets, button-up shirts, and printed t-shirts are given an eccentric quality when embellished with rich traditional paisley patterns and stimulating graphics. Garnering recognition from fashion industry insiders and musical artists alike, paria /FARZANEH continues to create space for new avenues of reflection within the current scope of fashion.
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