World-class gymnast Li-Ning founded his namesake label in 1990 to outfit Chinese athletes in a national brand to showcase at the Olympics. The label has since burgeoned into a global sportswear leader, proudly exhibiting its unique Chinese point-of-view on the world stage. Li-Ning’s designs incisively make reference to its national symbolism—the brand’s assortment of sportswear, ranging from technical hats to chunky sneakers, is bedecked in Chinese characters and traditional prints. Championing the spirit of sportsmanship and competition, Li-Ning is guided by the mission statement, ‘let sports light your passion’, offering an honest take on athleisure by taking true athletic references and reconceptualizing them as everyday garments, footwear, and accessories. Equally committed to cutting-edge innovation and daring design as it is to its national heritage, Li-Ning’s distinctive aesthetic has established the brand as a trailblazer in sports-style.
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