Unquestionably one of the world's most iconic labels, Levi Strauss & Co. was founded in the mid 1800s when Levi Strauss emigrated from Bavaria to San Francisco. After partnering with tailor Jacob Davis, the duo received a US patent to make the first riveted work pants from denim. Although Levi's blue jeans gained in popularity via subcultures like the greasers, mods, and skinheads, the brand continues to thrive on the classic, everyday quality of its denimwear.