Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - White RS Tape Socks

Hugo

White RS Tape Socks

$10

Hugo - Two-Pack Black & Red Reverse Logo Socks

Hugo

Two-Pack Black & Red Reverse Logo Socks

$15

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

$15

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

$15

Hugo - Black Victorian Wallet

Hugo

Black Victorian Wallet

$140

Hugo - Grey Reverse Logo Patch High-Top Sneakers

Hugo

Grey Reverse Logo Patch High-Top Sneakers

$160

Hugo - Black Leather Gildor Belt

Hugo

Black Leather Gildor Belt

$90

Hugo - Grey Glason Trousers

Hugo

Grey Glason Trousers

$210

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

$15

Hugo - Navy X 540 Logo Cap

Hugo

Navy X 540 Logo Cap

$40

Hugo - Grey Logo Tie Bar

Hugo

Grey Logo Tie Bar

$80

Hugo - Off-White Sherpa Merlon 1941 Coat

Hugo

Off-White Sherpa Merlon 1941 Coat

$445

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$210

Hugo - Silver E-Bolt Bangle Bracelet

Hugo

Silver E-Bolt Bangle Bracelet

$100

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$300

Hugo - Black Glason Trousers

Hugo

Black Glason Trousers

$210

Hugo - Green Wool Zander Trousers

Hugo

Green Wool Zander Trousers

$200

Hugo - Black Reversed Logo Doak194 Lounge Pants

Hugo

Black Reversed Logo Doak194 Lounge Pants

$130

Hugo - Black Virgin Wool Harlys Trousers

Hugo

Black Virgin Wool Harlys Trousers

$200

Hugo - Black Darbin Hoodie

Hugo

Black Darbin Hoodie

$180

Hugo - Black Dakarta Lounge Pants

Hugo

Black Dakarta Lounge Pants

$150

Hugo - Black Dindore Lounge Pants

Hugo

Black Dindore Lounge Pants

$180

Hugo - Black Virgin Wool Balno 1941 Coat

Hugo

Black Virgin Wool Balno 1941 Coat

$400

Hugo - Black Denim Flap Pocket Jacket

Hugo

Black Denim Flap Pocket Jacket

$250

Hugo - Navy Wool Blazer

Hugo

Navy Wool Blazer

$645

Hugo - Navy Striped Arti 193 Blazer

Hugo

Navy Striped Arti 193 Blazer

$545

Hugo - Navy Cashmere Harlys Trousers

Hugo

Navy Cashmere Harlys Trousers

$230

Hugo - Orange San Giovanni Long Sleeve Polo

Hugo

Orange San Giovanni Long Sleeve Polo

$160

Hugo - Black Down Melmus1941 Jacket

Hugo

Black Down Melmus1941 Jacket

$645

Hugo - Black German Solid Trousers

Hugo

Black German Solid Trousers

$200

Hugo - Black Dalkutta Sweatshirt

Hugo

Black Dalkutta Sweatshirt

$200

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$160

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

$80

Hugo - Grey Wool Mix Scarf

Hugo

Grey Wool Mix Scarf

$120

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

$15

Hugo - White Oxford Ermann Solid Shirt

Hugo

White Oxford Ermann Solid Shirt

$100

Hugo - Black Leather 3D Stitching Gloves

Hugo

Black Leather 3D Stitching Gloves

$220

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$180

Hugo - Black Liam Payne Edition Daschkent Lounge Pants

Hugo

Black Liam Payne Edition Daschkent Lounge Pants

$160

Hugo - Black Danzio Lounge Pants

Hugo

Black Danzio Lounge Pants

$180

Hugo - Black Errik Shirt

Hugo

Black Errik Shirt

$120

Hugo - Black Impact Boots

Hugo

Black Impact Boots

$350

Hugo - Black Down Brion1941 Puffer Jacket

Hugo

Black Down Brion1941 Puffer Jacket

$445

Hugo - Black Malte 1941 Coat

Hugo

Black Malte 1941 Coat

$445

Hugo - Black Check Malte 1941 Coat

Hugo

Black Check Malte 1941 Coat

$445

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$180

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$300

Hugo - Green Baltino1941 Puffer Vest

Hugo

Green Baltino1941 Puffer Vest

$350

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$350

Hugo - Black Away Suit

Hugo

Black Away Suit

$695

Hugo - White Zero Hito High-Top Sneakers

Hugo

White Zero Hito High-Top Sneakers

$210

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$250

Hugo - Black Dabul Lounge Pants

Hugo

Black Dabul Lounge Pants

$180

Hugo - Green Down Melmus 1941 Coat

Hugo

Green Down Melmus 1941 Coat

$645

Hugo - Black Wool San Antonio Turleneck

Hugo

Black Wool San Antonio Turleneck

$150

Hugo - Navy Zero Tennis Sneakers

Hugo

Navy Zero Tennis Sneakers

$180

Hugo - Brown Malte 1941 Coat

Hugo

Brown Malte 1941 Coat

$445

Hugo - Silver E-Chain Bracelet

Hugo

Silver E-Chain Bracelet

$140

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

$180

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$80