Greg Lauren Jackets

Determined to define new wardrobe staples for the twenty-first-century man, L.A.-based painter-turned-designer, Greg Lauren, launched his eponymous label in 2011. Drawing inspiration from classic collegiate-wear, the nephew of esteemed American fashion designer Ralph Lauren emphasizes deconstruction and distressing techniques to transform iconic silhouettes into daringly new ready-to-wear pieces. Embracing a casual grunge-prep aesthetic, Lauren’s pieces exude a particular DIY-vibe with vintage military fabrics and repurposed denim featuring prominently throughout the collection. Lauren’s ability to fuse and transform seemingly discordant materials into playful new pieces allows the designer to challenge established conventions by exploring the principles of design from exciting new perspectives. Patchwork flannels, panelled jackets, paint-splattered jeans, and graphic t-shirts feature oversized pockets, embroidered crests, textured detailing, and asymmetric constructions. Lauren elevates the laid-back appeal of his label by paying meticulous attention to tailoring and detailing. Sourcing high-quality textiles and constructing the majority of garments by hand in L.A, Lauren’s label speaks to a generation of individuals who embrace the need for rebellious self-expression.

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Greg Lauren - Green Ollie Trucker Front Jacket

Greg Lauren

Green Ollie Trucker Front Jacket

$2500

Greg Lauren - Navy Paul & Shark Edition Quilted Kimono Jacket

Greg Lauren

Navy Paul & Shark Edition Quilted Kimono Jacket

$980

Greg Lauren - Orange Paul & Shark Edition Quilted Kimono Jacket

Greg Lauren

Orange Paul & Shark Edition Quilted Kimono Jacket

$980

Greg Lauren - Green Baker Boxy Studio Jacket

Greg Lauren

Green Baker Boxy Studio Jacket

$610

Greg Lauren - Off-White Modern Flight Jacket

Greg Lauren

Off-White Modern Flight Jacket

$1500

Greg Lauren - Green & Blue 50/50 Modern Flight Jacket

Greg Lauren

Green & Blue 50/50 Modern Flight Jacket

$1285

Greg Lauren - Green Baker Studio Jacket

Greg Lauren

Green Baker Studio Jacket

$975

Greg Lauren - Green Patchwork Jacket

Greg Lauren

Green Patchwork Jacket

$1250