Gentle Monster

Radically experimental eyewear brand Gentle Monster was founded in 2011 with the ambitious objective of crafting the perfect pair of frames. With house philosophies rooted in the purity of art, culture redesign, and pioneering technology, the South Korean label has established itself firmly on the cutting edge of contemporary eyewear innovation. Conceptual seasonal collections draw inspiration from the realms of urban design, photography, art, and philosophy alike, with each pair of men’s sunglasses and optical glasses embodying the tensions between irreverence and sophistication, fragility and strength, past and future. Simple and refined, the iconic Jumping Jack and Ranny Ring aviators capture the nostalgic spirit of vintage eyewear, while sculptural styles, such as the Love Punch and Big Bully models, showcase the brand’s relentless drive for innovation and artistry. Architectural frames are rendered in unconventional materials, from sleek titanium and acetate to ceramic and monel alloys, with vibrantly saturated lenses up the ante of avant-garde styles. Gentle Monster’s forward-thinking vision continues to evolve through a series of high-caliber collaborations with luxury labels including Hood By Air and Opening Ceremony.