Compelled by a mutual desire to create the perfect pair of jeans, Erik Torstensson and Jens Grede, branding masterminds behind Industrie Magazine and The Saturday Group, founded FRAME in 2012. After amassing a near cult-like following for its women’s skinny jeans, the duo launched their first menswear offering in 2014. Drawing upon the best of American and European style, FRAME’s selection of Los Angeles-crafted men’s ready-to-wear exudes the effortlessness of French dress. The brand’s curated line of men’s jeans, available in two classic fits—‘L’homme skinny’ and ‘L’homme slim’—is rounded out by a selection of understated denim jackets and cut-off shorts. Premium cotton jersey t-shirts, sweatshirts, and hoodies, alongside tailored oxford and flannel shirts, jackets, and a range of cashmere sweaters serve as elevated iterations of timeless basics.
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