New York City-based fashion and lifestyle brand Baja East was founded in 2013 by Scott Studenberg and John Targon, long-time friends with backgrounds working in luxury sales and marketing. The pair has since become renowned for androgynously-cut, ‘ambisex’ collections based on their design ethos of ‘loose luxury’ – high quality pieces that exude effortless cool. The duo’s elevated offerings embody the harmonious convergence of laid-back West Coast elegance and New York street style sensibilities. Fringed and frayed denim and pullovers emblazoned with faded logo graphics project a worn-in aesthetic matched by their relaxed silhouettes and dropped shoulders, while faux-fur slide sandals encourage an insouciant shuffle. Multicolor tie-dye and cartoon characters infuse essential t-shirts with lighthearted appeal, while white-on-black slogan tees provide a lull amid the visual feast.
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