Protagonist has quietly amassed a cult following on the strength of its modern and pared-down aesthetic since its New York Fashion Week debut in 2013. Design director Georgia Lazzaro’s interpretation of refined minimalism balances femininity with sharp tailoring. Her collections of well-executed investment pieces feature clean lines, attenuated cuts, and subdued color palettes. Menswear-inspired shirting, deconstructed collarless jackets, and streamlined bottoms, all crafted with pristine fabrications, are given subtle character by details like asymmetrical hems.
To find out more and learn how to opt out, please visit our