Heron Preston

San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston - Orange Padded Fanny Pack

Heron Preston

Orange Padded Fanny Pack

$530

Heron Preston - Black NASA Edition High Tech Coat

Heron Preston

Black NASA Edition High Tech Coat

$2370

Heron Preston - Blue NASA Edition Hoodie

Heron Preston

Blue NASA Edition Hoodie

$700

Heron Preston - Red NASA Edition Hoodie

Heron Preston

Red NASA Edition Hoodie

$700

Heron Preston - White NASA Edition Long Sleeve T-Shirt

Heron Preston

White NASA Edition Long Sleeve T-Shirt

$435

Heron Preston - SSENSE Exclusive Black NASA Edition Long Sleeve T-Shirt

Heron Preston

SSENSE Exclusive Black NASA Edition Long Sleeve T-Shirt

$435

Heron Preston - Red NASA Edition T-Shirt

Heron Preston

Red NASA Edition T-Shirt

$410

Heron Preston - Blue NASA Edition Long Sleeve T-Shirt

Heron Preston

Blue NASA Edition Long Sleeve T-Shirt

$435

Heron Preston - SSENSE Exclusive Black NASA Edition Lounge Pants

Heron Preston

SSENSE Exclusive Black NASA Edition Lounge Pants

$530

Heron Preston - White NASA Edition Lounge Pants

Heron Preston

White NASA Edition Lounge Pants

$530

Heron Preston - Blue NASA Edition Lounge Pants

Heron Preston

Blue NASA Edition Lounge Pants

$530

Heron Preston - Red NASA Edition Lounge Pants

Heron Preston

Red NASA Edition Lounge Pants

$530

Heron Preston - White NASA Edition Hoodie

Heron Preston

White NASA Edition Hoodie

$700

Heron Preston - SSENSE Exclusive Black NASA Edition Hoodie

Heron Preston

SSENSE Exclusive Black NASA Edition Hoodie

$700

Heron Preston - Red & White NASA Edition Twill Cap

Heron Preston

Red & White NASA Edition Twill Cap

$190

Heron Preston - White NASA Edition Cotton Rib Socks

Heron Preston

White NASA Edition Cotton Rib Socks

$105

Heron Preston - Black Velvet 'Style' Bodysuit

Heron Preston

Black Velvet 'Style' Bodysuit

$775

Heron Preston - Black 'Style' Cap

Heron Preston

Black 'Style' Cap

$175

Heron Preston - Black Reflective Shirt Jacket

Heron Preston

Black Reflective Shirt Jacket

$725

Heron Preston - White Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

White Long Sleeve Mock Neck 'Style' T-Shirt

$340

Heron Preston - White 'Heron' T-Shirt

Heron Preston

White 'Heron' T-Shirt

$365

Heron Preston - Black Leather 'Handle' Miniskirt

Heron Preston

Black Leather 'Handle' Miniskirt

$1160

Heron Preston - Pink Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

Pink Long Sleeve Mock Neck 'Style' T-Shirt

$340

Heron Preston - Black & Orange Leather Flap Bag

Heron Preston

Black & Orange Leather Flap Bag

$1545

Heron Preston - White 'Style' Cotton Socks

Heron Preston

White 'Style' Cotton Socks

$95

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

$95

Heron Preston - Multicolor Camo Leaf Boots

Heron Preston

Multicolor Camo Leaf Boots

$920

Heron Preston - Black 'Style' Boots

Heron Preston

Black 'Style' Boots

$895

Heron Preston - Red 'Style' Sunglasses

Heron Preston

Red 'Style' Sunglasses

$530

Heron Preston - Black 'Style' Sunglasses

Heron Preston

Black 'Style' Sunglasses

$530

Heron Preston - Blue 'Style' Coach Jacket

Heron Preston

Blue 'Style' Coach Jacket

$1065

Heron Preston - Black & Red 'Style' Cap

Heron Preston

Black & Red 'Style' Cap

$175 $60

Heron Preston - Yellow Bonded 'HP' Rain Coat

Heron Preston

Yellow Bonded 'HP' Rain Coat

$1895 $682

Heron Preston - Black 'Heron' Short Bomber Jacket

Heron Preston

Black 'Heron' Short Bomber Jacket

$1375 $729

Heron Preston - Silver 'Style' Cropped Jacket

Heron Preston

Silver 'Style' Cropped Jacket

$1375 $536

Heron Preston - Black 'Style' Turtleneck Windbreaker Jacket

Heron Preston

Black 'Style' Turtleneck Windbreaker Jacket

$1090 $392

Heron Preston - Orange Long Sleeve KK 'Style' T-Shirt

Heron Preston

Orange Long Sleeve KK 'Style' T-Shirt

$355 $270

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

$85 $60

Heron Preston - Orange Leather 'Handle With Care' Miniskirt

Heron Preston

Orange Leather 'Handle With Care' Miniskirt

$1135 $420