Heron Preston

San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston - Brown Nylon Camo Lounge Pants

Heron Preston

Brown Nylon Camo Lounge Pants

$890

Heron Preston - Black Jersey Dress

Heron Preston

Black Jersey Dress

$765

Heron Preston - White 'Style' Mock Neck T-Shirt Dress

Heron Preston

White 'Style' Mock Neck T-Shirt Dress

$715

Heron Preston - Black 'Style' Mock Neck T-Shirt Dress

Heron Preston

Black 'Style' Mock Neck T-Shirt Dress

$715

Heron Preston - Red 'Style' Mock Neck T-Shirt Dress

Heron Preston

Red 'Style' Mock Neck T-Shirt Dress

$715

Heron Preston - Black Reflector Shirt

Heron Preston

Black Reflector Shirt

$740

Heron Preston - Black 'Style' Short Sleeve Shirt

Heron Preston

Black 'Style' Short Sleeve Shirt

$715

Heron Preston - Black Elastic Crop Long Sleeve T-Shirt

Heron Preston

Black Elastic Crop Long Sleeve T-Shirt

$395

Heron Preston - Black 'Style' Long Sleeve Bodysuit

Heron Preston

Black 'Style' Long Sleeve Bodysuit

$370

Heron Preston - White 'Style' Turtleneck

Heron Preston

White 'Style' Turtleneck

$370

Heron Preston - Black 'Style' Cap

Heron Preston

Black 'Style' Cap

$185

Heron Preston - White 'Style' Socks

Heron Preston

White 'Style' Socks

$100

Heron Preston - White & Orange 'Style' Socks

Heron Preston

White & Orange 'Style' Socks

$100

Heron Preston - White Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

White Long Sleeve Mock Neck 'Style' T-Shirt

$340 $255

Heron Preston - SSENSE Exclusive Black Fleece Hoodie

Heron Preston

SSENSE Exclusive Black Fleece Hoodie

$700 $518

Heron Preston - Orange 'Style' T-Shirt

Heron Preston

Orange 'Style' T-Shirt

$365 $256

Heron Preston - Black 'Handle With Care' Hoodie

Heron Preston

Black 'Handle With Care' Hoodie

$720 $425

Heron Preston - Black Tape Belt

Heron Preston

Black Tape Belt

$195 $111

Heron Preston - Black Herons T-Shirt

Heron Preston

Black Herons T-Shirt

$340 $221

Heron Preston - SSENSE Exclusive Black Long Sleeve T-Shirt

Heron Preston

SSENSE Exclusive Black Long Sleeve T-Shirt

$435 $322

Heron Preston - Black Herons Hoodie

Heron Preston

Black Herons Hoodie

$675 $513

Heron Preston - Black Herons Hoodie

Heron Preston

Black Herons Hoodie

$670 $442

Heron Preston - Black 'Style' Lounge Pants

Heron Preston

Black 'Style' Lounge Pants

$460 $391

Heron Preston - Black Polar Fleece 'Style' Jacket

Heron Preston

Black Polar Fleece 'Style' Jacket

$1545 $865

Heron Preston - Green Logo Tape Belt

Heron Preston

Green Logo Tape Belt

$195 $105

Heron Preston - Blue Airbrush T-Shirt

Heron Preston

Blue Airbrush T-Shirt

$365 $248

Heron Preston - Red Fleece Hoodie

Heron Preston

Red Fleece Hoodie

$700 $385

Heron Preston - Red Cotton T-Shirt

Heron Preston

Red Cotton T-Shirt

$410 $234

Heron Preston - Orange Tape Belt

Heron Preston

Orange Tape Belt

$215 $131

Heron Preston - Orange Padded Fanny Pack

Heron Preston

Orange Padded Fanny Pack

$530 $244

Heron Preston - White Fleece Lounge Pants

Heron Preston

White Fleece Lounge Pants

$530 $387

Heron Preston - Black 'Style' Cap

Heron Preston

Black 'Style' Cap

$175 $110

Heron Preston - White Logo Tape Belt

Heron Preston

White Logo Tape Belt

$215 $166

Heron Preston - Orange Handle Zip Hoodie

Heron Preston

Orange Handle Zip Hoodie

$725 $508

Heron Preston - Black Jetstream T-Shirt

Heron Preston

Black Jetstream T-Shirt

$345 $204

Heron Preston - Black 'Style' Boots

Heron Preston

Black 'Style' Boots

$895 $707

Heron Preston - SSENSE Exclusive Black Fleece Lounge Pants

Heron Preston

SSENSE Exclusive Black Fleece Lounge Pants

$530 $451

Heron Preston - White Cotton Rib Socks

Heron Preston

White Cotton Rib Socks

$95 $58

Heron Preston - Blue Long Sleeve T-Shirt

Heron Preston

Blue Long Sleeve T-Shirt

$435 $300

Heron Preston - Blue 'Public Figure' T-Shirt

Heron Preston

Blue 'Public Figure' T-Shirt

$385 $196

Heron Preston - Brown Camo Lounge Pants

Heron Preston

Brown Camo Lounge Pants

$605 $514

Heron Preston - Blue 'Style' Coach Jacket

Heron Preston

Blue 'Style' Coach Jacket

$1065 $415

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

$95 $47

Heron Preston - White 'Style' Cotton Socks

Heron Preston

White 'Style' Cotton Socks

$95 $47

Heron Preston - Blue Denim Airbrush Heron Jacket

Heron Preston

Blue Denim Airbrush Heron Jacket

$895 $582

Heron Preston - Blue 'Style' T-Shirt

Heron Preston

Blue 'Style' T-Shirt

$385 $208

Heron Preston - Pink Logo Tape Belt

Heron Preston

Pink Logo Tape Belt

$215 $148

Heron Preston - Black Reflective Shirt Jacket

Heron Preston

Black Reflective Shirt Jacket

$725 $406

Heron Preston - Red Fleece Lounge Pants

Heron Preston

Red Fleece Lounge Pants

$530 $345

Heron Preston - Black Mini Leather Backpack

Heron Preston

Black Mini Leather Backpack

$1305 $1005

Heron Preston - Blue Fleece Hoodie

Heron Preston

Blue Fleece Hoodie

$700 $581

Heron Preston - Brown Camo Hoodie

Heron Preston

Brown Camo Hoodie

$750 $308

Heron Preston - Navy 'Public Figure' Sweatshirt

Heron Preston

Navy 'Public Figure' Sweatshirt

$630 $321

Heron Preston - White 'Style' Sweatshirt

Heron Preston

White 'Style' Sweatshirt

$630 $447

Heron Preston - White 'Style' T-Shirt

Heron Preston

White 'Style' T-Shirt

$385 $239

Heron Preston - Black Air Heron Zip-Up Hoodie

Heron Preston

Black Air Heron Zip-Up Hoodie

$795 $517

Heron Preston - Black Jetstream Sweatshirt

Heron Preston

Black Jetstream Sweatshirt

$675 $412

Heron Preston - Red & White Twill Cap

Heron Preston

Red & White Twill Cap

$190 $76

Heron Preston - White Reflective Cap

Heron Preston

White Reflective Cap

$215 $125

Heron Preston - Black Leather 'Handle' Miniskirt

Heron Preston

Black Leather 'Handle' Miniskirt

$1160 $824