Reebok’s latest offering in a string of unconventional and thought-provoking collaborations arrives in the form a partnership with socially conscious New York label Pyer Moss. In a highly focused and referential unisex collection, the Kerby Jean-Raymond-helmed brand utilizes Reebok’s recognizable streetwear legacy as a framework for addressing racial tensions, succinctly encapsulated in momentous, politically charged inaugural runway show. Uniting the ethos of hype-driven streetwear with an integral mission statement instills the collaboration’s refined loungewear with a big-picture sense of purpose without forgoing the fundamentals of modern athletic apparel. Aiming to elevate garments beyond their baseline utilitarian functionality, Reebok by Pyer Moss offers aesthetically sound sweatshirts, hoodies, and outerwear, in addition to more directional, street-leaning pieces such as women’s cropped turtlenecks, jersey mid-length skirts, and oversized polos, demonstrating the intricate couture-level flourishes that speak to the hybrid nature of Jean-Raymond’s design approach. Tackling loaded topics without compromise, Pyer Moss has crafted its collaboration with Reebok to deliver a bold sartorial statement directed at the powers that be.
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