SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Blue Denim Wide-Leg Overalls

SJYP

Blue Denim Wide-Leg Overalls

$690 $497

SJYP - Blue Reverse Detail Denim Jacket

SJYP

Blue Reverse Detail Denim Jacket

$785 $510

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

$425 $344

SJYP - White Denim Button Front Bustier

SJYP

White Denim Button Front Bustier

$485 $388

SJYP - Blue Denim Short Overalls

SJYP

Blue Denim Short Overalls

$595 $446

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

$425 $336

SJYP - Black Side Strap T-Shirt

SJYP

Black Side Strap T-Shirt

$245 $203

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

$245 $208

SJYP - Blue Denim Button Front Bustier

SJYP

Blue Denim Button Front Bustier

$485 $407

SJYP - Blue Denim Unbalanced Bottom Cut Skirt

SJYP

Blue Denim Unbalanced Bottom Cut Skirt

$580 $429

SJYP - Blue Denim Roll-Up Shorts

SJYP

Blue Denim Roll-Up Shorts

$405 $352

SJYP - White Denim Cutting-Edge Hat

SJYP

White Denim Cutting-Edge Hat

$175

SJYP - SSENSE Exclusive White & Black 'California Club' T-Shirt Dress

SJYP

SSENSE Exclusive White & Black 'California Club' T-Shirt Dress

$235 $176

SJYP - Blue Denim Cut-Off Jacket

SJYP

Blue Denim Cut-Off Jacket

$720 $461

SJYP - Blue Washed Denim Jacket

SJYP

Blue Washed Denim Jacket

$815 $546

SJYP - Blue Denim Ribbon Tie Jacket

SJYP

Blue Denim Ribbon Tie Jacket

$720 $439

SJYP - White & Red 'California Club' T-Shirt Dress

SJYP

White & Red 'California Club' T-Shirt Dress

$235 $167

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

$315 $252

SJYP - Blue Patched Cut-Off Jeans

SJYP

Blue Patched Cut-Off Jeans

$495 $381

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

$430 $305

SJYP - Pink Logo T-Shirt

SJYP

Pink Logo T-Shirt

$170

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

$165 $147

SJYP - Blue Unbalanced Hem Straight-Leg Jeans

SJYP

Blue Unbalanced Hem Straight-Leg Jeans

$475 $347

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

$460 $299

SJYP - Black Ribbon Tie Sweatshirt

SJYP

Black Ribbon Tie Sweatshirt

$315 $233

SJYP - Black Back Tied T-Shirt

SJYP

Black Back Tied T-Shirt

$300 $252

SJYP - SSENSE Exclusive Black Ripped Boyfriend Jeans

SJYP

SSENSE Exclusive Black Ripped Boyfriend Jeans

$415 $274

SJYP - SSENSE Exclusive Black Denim Cut-Off Miniskirt

SJYP

SSENSE Exclusive Black Denim Cut-Off Miniskirt

$415 $282

SJYP - Silver Down Metallic Puffer Jacket

SJYP

Silver Down Metallic Puffer Jacket

$1050 $725

SJYP - Black Cut-Out Shoulder Frill Dress

SJYP

Black Cut-Out Shoulder Frill Dress

$415 $282

SJYP - White & Red 'California Club' Tee Dress

SJYP

White & Red 'California Club' Tee Dress

$235 $167

SJYP - White Cut-Out Shoulder Frill Sweatshirt

SJYP

White Cut-Out Shoulder Frill Sweatshirt

$225 $160

SJYP - Black Destroyed Hem Kick Flare Jeans

SJYP

Black Destroyed Hem Kick Flare Jeans

$475 $333

SJYP - Black Panelled Denim Miniskirt

SJYP

Black Panelled Denim Miniskirt

$415 $228

SJYP - Blue Long Washed Denim Jacket

SJYP

Blue Long Washed Denim Jacket

$640 $352

SJYP - Blue Front Cut-Off Denim Skirt

SJYP

Blue Front Cut-Off Denim Skirt

$395 $229

SJYP - Blue Tone-on-Tone Tomboy Jeans

SJYP

Blue Tone-on-Tone Tomboy Jeans

$435 $278

SJYP - White Sleeve Frill Shirt

SJYP

White Sleeve Frill Shirt

$400 $232

SJYP - Blue Wide Cut Jeans

SJYP

Blue Wide Cut Jeans

$450 $248

SJYP - Blue Front Cut-Off Jeans

SJYP

Blue Front Cut-Off Jeans

$430 $318

SJYP - Blue Destroyed Cut-Out Jeans

SJYP

Blue Destroyed Cut-Out Jeans

$395 $296