Derived from the Latin phrase ‘a sound mind, a sound body’, the name Asics speaks to the brand’s founding mission, that being the promotion of total health and fitness. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the venerable company has been first to the party in many technical and manufacturing achievements. This has been particularly true since the company funded the creation of Kobe’s Research Institute of Sports Science in 1990, a site where scientists, athletes, and coaches work together to achieve remarkable innovations in footwear and athletic apparel. Streamlined structures and GEL technology allow sneakers to impart proper form and intense shock absorption for underpronators and overpronators alike, making them a favorite of walkers and runners across the track, trail and city streets. An ever-evolving range of luxurious knit textiles, leather, and mesh lifestyle models are rendered in gradient and two-tone colorways. Fashion-forward splashes of pastel and metallic hues are infused via embroidered logos, graphic appliqués, and translucent rubber minutiae, effortlessly elevating casual ensembles into striking athleisure looks.
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