Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - Black 'Paranoia' T-Shirt

Ashley Williams

Black 'Paranoia' T-Shirt

$215 $157

Ashley Williams - Brown & Black Tiger Ray Dress

Ashley Williams

Brown & Black Tiger Ray Dress

$720 $346

Ashley Williams - Brown & Black Tiger Reba Shirt

Ashley Williams

Brown & Black Tiger Reba Shirt

$480 $346

Ashley Williams - Black Paranoia Lounge Pants

Ashley Williams

Black Paranoia Lounge Pants

$265 $140

Ashley Williams - Brown Tiger Bikini

Ashley Williams

Brown Tiger Bikini

$430 $245

Ashley Williams - Black Nature Jogger Pants

Ashley Williams

Black Nature Jogger Pants

$285 $137

Ashley Williams - Brown Tiger Executive Skirt

Ashley Williams

Brown Tiger Executive Skirt

$400 $148

Ashley Williams - White Long Sleeve 'Thank You' T-Shirt

Ashley Williams

White Long Sleeve 'Thank You' T-Shirt

$240 $89

Ashley Williams - Brown & Black Cossie Swimsuit

Ashley Williams

Brown & Black Cossie Swimsuit

$430 $353

Ashley Williams - Brown & Black Tiger Piercing Bag

Ashley Williams

Brown & Black Tiger Piercing Bag

$715 $443

Ashley Williams - SSENSE Exclusive White Winona T-Shirt Dress

Ashley Williams

SSENSE Exclusive White Winona T-Shirt Dress

$285 $200

Ashley Williams - SSENSE Exclusive Pink 'Save The Planet' Hoodie

Ashley Williams

SSENSE Exclusive Pink 'Save The Planet' Hoodie

$310 $115

Ashley Williams - SSENSE Exclusive Black Flower Hoodie

Ashley Williams

SSENSE Exclusive Black Flower Hoodie

$310 $143

Ashley Williams - SSENSE Exclusive Pink Long Sleeve Flower T-Shirt

Ashley Williams

SSENSE Exclusive Pink Long Sleeve Flower T-Shirt

$230 $186

Ashley Williams - SSENSE Exclusive White 'Save The Planet' T-Shirt

Ashley Williams

SSENSE Exclusive White 'Save The Planet' T-Shirt

$230 $87

Ashley Williams - SSENSE Exclusive Black Winona T-Shirt

Ashley Williams

SSENSE Exclusive Black Winona T-Shirt

$205 $121

Ashley Williams - SSENSE Exclusive Pink 'Save The Planet' Lounge Pants

Ashley Williams

SSENSE Exclusive Pink 'Save The Planet' Lounge Pants

$260 $125

Ashley Williams - SSENSE Exclusive Black Velvet Piercing Bag

Ashley Williams

SSENSE Exclusive Black Velvet Piercing Bag

$465 $260

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Coach Jacket

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Coach Jacket

$420 $130

Ashley Williams - Yellow 'Gimmie Five!' Track Hoodie

Ashley Williams

Yellow 'Gimmie Five!' Track Hoodie

$315 $98

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Hoodie

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Hoodie

$340 $105

Ashley Williams - Green 'Classic' Pocket Hoodie

Ashley Williams

Green 'Classic' Pocket Hoodie

$340 $105

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' T-Shirt

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' T-Shirt

$290 $90

Ashley Williams - Yellow 'Gimmie Five!' T-Shirt Dress

Ashley Williams

Yellow 'Gimmie Five!' T-Shirt Dress

$290 $90

Ashley Williams - SSENSE Exclusive Black 'Misery' Hoodie

Ashley Williams

SSENSE Exclusive Black 'Misery' Hoodie

$340 $105

Ashley Williams - Yellow Wool Tartan Kilt Skirt

Ashley Williams

Yellow Wool Tartan Kilt Skirt

$950 $494

Ashley Williams - White Long Sleeve 'Classic' T-Shirt

Ashley Williams

White Long Sleeve 'Classic' T-Shirt

$235 $73

Ashley Williams - SSENSE Exclusive White 'Gimmie Five!' Genuine Misery T-Shirt

Ashley Williams

SSENSE Exclusive White 'Gimmie Five!' Genuine Misery T-Shirt

$195 $66

Ashley Williams - Yellow Pleated Wool Tartan Trousers

Ashley Williams

Yellow Pleated Wool Tartan Trousers

$870 $339

Ashley Williams - SSENSE Exclusive Yellow 'Gimmie Five!' Lounge Pants

Ashley Williams

SSENSE Exclusive Yellow 'Gimmie Five!' Lounge Pants

$265 $140

Ashley Williams - Black 'Gimmie Five!' T-Shirt

Ashley Williams

Black 'Gimmie Five!' T-Shirt

$195 $66

Ashley Williams - Multicolor Oversized Cable Knit Sweater

Ashley Williams

Multicolor Oversized Cable Knit Sweater

$925 $361

Ashley Williams - Black & Ivory 'Prince Of Wales' Trousers

Ashley Williams

Black & Ivory 'Prince Of Wales' Trousers

$775 $264