SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Ivory Sherpa Bucket Bag

SJYP

Ivory Sherpa Bucket Bag

$285 $205

SJYP - Green Panelled Logo Hoodie

SJYP

Green Panelled Logo Hoodie

$355 $252

SJYP - White Panelled Logo Hoodie

SJYP

White Panelled Logo Hoodie

$355 $156

SJYP - SSENSE Exclusive Pink Logo T-Shirt

SJYP

SSENSE Exclusive Pink Logo T-Shirt

$145 $77

SJYP - Grey Neck Band T-Shirt Dress

SJYP

Grey Neck Band T-Shirt Dress

$345 $138

SJYP - Black Neck Band T-Shirt Dress

SJYP

Black Neck Band T-Shirt Dress

$345 $248

SJYP - White 'In A Dream' Long Sleeve T-Shirt

SJYP

White 'In A Dream' Long Sleeve T-Shirt

$285 $137

SJYP - Grey Blueprint Hoodie

SJYP

Grey Blueprint Hoodie

$375 $131

SJYP - Blue Side Cut-Off Jeans

SJYP

Blue Side Cut-Off Jeans

$365 $175

SJYP - Blue Destroyed Hem Jeans

SJYP

Blue Destroyed Hem Jeans

$400 $200

SJYP - White Box Logo T-Shirt

SJYP

White Box Logo T-Shirt

$145 $81

SJYP - Grey Logo Sweatshirt

SJYP

Grey Logo Sweatshirt

$385 $189

SJYP - Blue Stripe Tape Track Jacket

SJYP

Blue Stripe Tape Track Jacket

$645 $226

SJYP - Black Blueprint T-Shirt

SJYP

Black Blueprint T-Shirt

$215 $86

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

$385 $185

SJYP - Blue Denim Cut-Out Skirt

SJYP

Blue Denim Cut-Out Skirt

$385 $162

SJYP - Grey Stripe Wide Lounge Pants

SJYP

Grey Stripe Wide Lounge Pants

$555 $194

SJYP - White Blueprint T-Shirt

SJYP

White Blueprint T-Shirt

$215 $84

SJYP - Blue Stripe Tape Track Pants

SJYP

Blue Stripe Tape Track Pants

$555 $194

SJYP - SSENSE Exclusive White & Black 'California Club' T-Shirt Dress

SJYP

SSENSE Exclusive White & Black 'California Club' T-Shirt Dress

$190 $63

SJYP - Blue Wide Cut Jeans

SJYP

Blue Wide Cut Jeans

$345 $107

SJYP - SSENSE Exclusive Black Denim Cut-Off Miniskirt

SJYP

SSENSE Exclusive Black Denim Cut-Off Miniskirt

$325 $163

SJYP - Blue Unbalanced Hem Straight-Leg Jeans

SJYP

Blue Unbalanced Hem Straight-Leg Jeans

$380 $190

SJYP - Blue Denim Button Dress

SJYP

Blue Denim Button Dress

$390 $203

SJYP - Black Ribbon Tie Sweatshirt

SJYP

Black Ribbon Tie Sweatshirt

$255 $128

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

$320 $160

SJYP - Black Side Strap T-Shirt

SJYP

Black Side Strap T-Shirt

$205 $103

SJYP - Blue Denim Ribbon Tie Jacket

SJYP

Blue Denim Ribbon Tie Jacket

$390 $195

SJYP - Blue Patched Cut-Off Jeans

SJYP

Blue Patched Cut-Off Jeans

$395 $198

SJYP - Black Back Tied T-Shirt

SJYP

Black Back Tied T-Shirt

$240 $79

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

$130 $65

SJYP - Blue Washed Denim Jacket

SJYP

Blue Washed Denim Jacket

$660 $330

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

$205 $103

SJYP - Blue Reverse Detail Denim Jacket

SJYP

Blue Reverse Detail Denim Jacket

$655 $216

SJYP - SSENSE Exclusive Black Ripped Boyfriend Jeans

SJYP

SSENSE Exclusive Black Ripped Boyfriend Jeans

$335 $168

SJYP - White Denim Button Front Bustier

SJYP

White Denim Button Front Bustier

$405 $162

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

$355 $178

SJYP - Blue Denim Button Front Bustier

SJYP

Blue Denim Button Front Bustier

$405 $203

SJYP - Blue Denim Roll-Up Shorts

SJYP

Blue Denim Roll-Up Shorts

$340 $170

SJYP - Blue Denim Unbalanced Bottom Cut Skirt

SJYP

Blue Denim Unbalanced Bottom Cut Skirt

$415 $208

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

$255 $128

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

$355 $178