SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - SSENSE Exclusive Pink Logo T-Shirt

SJYP

SSENSE Exclusive Pink Logo T-Shirt

$145 $67

SJYP - White Box Logo T-Shirt

SJYP

White Box Logo T-Shirt

$145 $67

SJYP - White & Green 'California Club' Tee Dress

SJYP

White & Green 'California Club' Tee Dress

$190 $114

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

$205 $92

SJYP - Black Side Strap T-Shirt

SJYP

Black Side Strap T-Shirt

$205 $92

SJYP - White Blueprint T-Shirt

SJYP

White Blueprint T-Shirt

$215 $65

SJYP - Black Blueprint T-Shirt

SJYP

Black Blueprint T-Shirt

$215 $65

SJYP - Black Back Tied T-Shirt

SJYP

Black Back Tied T-Shirt

$240 $60

SJYP - Black Ribbon Tie Sweatshirt

SJYP

Black Ribbon Tie Sweatshirt

$255 $115

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

$255 $115

SJYP - Ivory Sherpa Bucket Bag

SJYP

Ivory Sherpa Bucket Bag

$285 $200

SJYP - White 'In A Dream' Long Sleeve T-Shirt

SJYP

White 'In A Dream' Long Sleeve T-Shirt

$285 $105

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

$320 $144

SJYP - SSENSE Exclusive Black Denim Cut-Off Miniskirt

SJYP

SSENSE Exclusive Black Denim Cut-Off Miniskirt

$325 $146

SJYP - SSENSE Exclusive Black Ripped Boyfriend Jeans

SJYP

SSENSE Exclusive Black Ripped Boyfriend Jeans

$335 $151

SJYP - Blue Denim Roll-Up Shorts

SJYP

Blue Denim Roll-Up Shorts

$340 $153

SJYP - Grey Neck Band T-Shirt Dress

SJYP

Grey Neck Band T-Shirt Dress

$345 $104

SJYP - Black Neck Band T-Shirt Dress

SJYP

Black Neck Band T-Shirt Dress

$345 $210

SJYP - Blue Wide Cut Jeans

SJYP

Blue Wide Cut Jeans

$345 $86

SJYP - Green Panelled Logo Hoodie

SJYP

Green Panelled Logo Hoodie

$355 $241

SJYP - White Panelled Logo Hoodie

SJYP

White Panelled Logo Hoodie

$355 $121

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

$355 $160

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

$355 $160

SJYP - Blue Side Cut-Off Jeans

SJYP

Blue Side Cut-Off Jeans

$365 $142

SJYP - Grey Blueprint Hoodie

SJYP

Grey Blueprint Hoodie

$375 $113

SJYP - Blue Unbalanced Hem Straight-Leg Jeans

SJYP

Blue Unbalanced Hem Straight-Leg Jeans

$380 $171

SJYP - Grey Logo Sweatshirt

SJYP

Grey Logo Sweatshirt

$385 $169

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

$385 $135

SJYP - Blue Denim Cut-Out Skirt

SJYP

Blue Denim Cut-Out Skirt

$385 $116

SJYP - Blue Denim Button Dress

SJYP

Blue Denim Button Dress

$390 $183

SJYP - Blue Denim Ribbon Tie Jacket

SJYP

Blue Denim Ribbon Tie Jacket

$390 $176

SJYP - Blue Patched Cut-Off Jeans

SJYP

Blue Patched Cut-Off Jeans

$395 $178

SJYP - Blue Destroyed Hem Jeans

SJYP

Blue Destroyed Hem Jeans

$400 $152

SJYP - Blue Denim Button Front Bustier

SJYP

Blue Denim Button Front Bustier

$405 $182

SJYP - White Denim Button Front Bustier

SJYP

White Denim Button Front Bustier

$405 $138

SJYP - Blue Denim Unbalanced Bottom Cut Skirt

SJYP

Blue Denim Unbalanced Bottom Cut Skirt

$415 $187

SJYP - Grey Stripe Wide Lounge Pants

SJYP

Grey Stripe Wide Lounge Pants

$555 $167

SJYP - Blue Stripe Tape Track Pants

SJYP

Blue Stripe Tape Track Pants

$555 $167

SJYP - Blue Stripe Tape Track Jacket

SJYP

Blue Stripe Tape Track Jacket

$645 $194

SJYP - Blue Washed Denim Jacket

SJYP

Blue Washed Denim Jacket

$660 $297