In the aftermath of a decade of shuttered diffusion lines and shifting consumer tastes, the success of M Missoni, established in 1998 as an accessible offshoot of Missoni proper, illustrates the power of diffusion as extension rather than dilution. A half-century of expertise in knitwear design and production injected with the brand’s core tenets of youth and playfulness yield outward-looking collections built upon statement pieces and vivid knit patterns. Built-to-layer oversized cardigans, long sleeve marled dresses, and ribbed turtleneck sweaters punctuate the offerings for cooler months, in contrast to the open weaves, crocheting, and fringe detailing available in the summer. Specific sources of inspiration change from season to season, but the dazzling signature zig-zag motif synonymous with all things Missoni, brought to life via jacquard panelling and vivacious Lurex trims, is omnipresent. With the recent installation of Margherita Maccapani Missoni as creative director, M Missoni is set to fully channel the dynastic energy of one of Italy’s most venerable luxury fashion houses for years to come.
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