Kuho

Launched as a small boutique in 1997, innovative womenswear brand KUHO has grown to be one of the most influential and cutting-edge fashion labels in South Korea. A label from Samsung C&T Fashion Group, KUHO's collections include ready-to-wear, footwear, and accessories, all made in Korea using its own fabric mills. The brand's transitional wardrobe staples feature unconventional tailoring, avant-garde details, and experimental proportions. Slim trousers, wide-leg culottes, and shorts are cut in structural silhouettes, while oversized shirts and wrap blouses are adorned with fluid draping, peplum hems, and feminine ruffles. Semi-sheer knit pullovers and cropped sweaters lend themselves to layering when paired with belted wrap coats and bomber jackets.

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