Launched in Spring 2016, GRLFRND is the denim line of California-based retailer-turned-design-house Revolve. Inspired by the exhilarating hunt for vintage jeans and the effortlessly sexy style of nineties supermodels, GRLFRND retailors the covetable, lived-in aesthetic of retro denim with modern, feminine fits. Made in Los Angeles from premium, locally-sourced textiles, the label’s tightly-edited selection of jeans, denim jackets, and shorts boasts a range timelessly flattering silhouettes and covetable washes. Signature styles, including Karolina, Helena, and Jane, feature waist-cinching high rises, and perfectly tapered slim and straight-leg fits. Heavy fading and distressing, deconstructed hems, and light washes capture the cool allure of decades past, while sophisticated dark washes, intricate embroidery, and timeless silhouettes exude easy refinement.
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