Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - Transparent 'Anxiety' Hair Clips

Ashley Williams

Transparent 'Anxiety' Hair Clips

$175 $131

Ashley Williams - Transparent 'Misery' Hair Clips

Ashley Williams

Transparent 'Misery' Hair Clips

$175 $93

Ashley Williams - Transparent 'Sex' Hair Clips

Ashley Williams

Transparent 'Sex' Hair Clips

$175 $84

Ashley Williams - Pink Stone Head Hoodie

Ashley Williams

Pink Stone Head Hoodie

$230 $76

Ashley Williams - Transparent 'Boys' Hair Clips

Ashley Williams

Transparent 'Boys' Hair Clips

$175 $102

Ashley Williams - Black 'Trust Me' Lounge Pants

Ashley Williams

Black 'Trust Me' Lounge Pants

$190 $103

Ashley Williams - Green Tie-Dye 'Don't Know' Lounge Pants

Ashley Williams

Green Tie-Dye 'Don't Know' Lounge Pants

$190 $122

Ashley Williams - Purple Executive Miniskirt

Ashley Williams

Purple Executive Miniskirt

$325 $98

Ashley Williams - Green Tie-Dye 'Don't Know' T-Shirt

Ashley Williams

Green Tie-Dye 'Don't Know' T-Shirt

$150 $68

Ashley Williams - Black 'Trust Me' T-Shirt

Ashley Williams

Black 'Trust Me' T-Shirt

$170 $117

Ashley Williams - Pink Shearling Bum Bag

Ashley Williams

Pink Shearling Bum Bag

$420 $252

Ashley Williams - Purple Work Trousers

Ashley Williams

Purple Work Trousers

$435 $222

Ashley Williams - White 'Don't Know' T-Shirt

Ashley Williams

White 'Don't Know' T-Shirt

$150 $102

Ashley Williams - Purple Executive Blazer

Ashley Williams

Purple Executive Blazer

$705 $212

Ashley Williams - SSENSE Exclusive Blue Ashley Jeans

Ashley Williams

SSENSE Exclusive Blue Ashley Jeans

$265 $93

Ashley Williams - SSENSE Exclusive White Winona T-Shirt Dress

Ashley Williams

SSENSE Exclusive White Winona T-Shirt Dress

$220 $55

Ashley Williams - SSENSE Exclusive Pink 'Save The Planet' Hoodie

Ashley Williams

SSENSE Exclusive Pink 'Save The Planet' Hoodie

$240 $60

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' T-Shirt

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' T-Shirt

$220 $55

Ashley Williams - SSENSE Exclusive White 'Save The Planet' T-Shirt

Ashley Williams

SSENSE Exclusive White 'Save The Planet' T-Shirt

$180 $45

Ashley Williams - White Long Sleeve 'Classic' T-Shirt

Ashley Williams

White Long Sleeve 'Classic' T-Shirt

$180 $45

Ashley Williams - SSENSE Exclusive Black 'Gimmie Five!' Coach Jacket

Ashley Williams

SSENSE Exclusive Black 'Gimmie Five!' Coach Jacket

$320 $80

Ashley Williams - Black & Ivory 'Prince Of Wales' Trousers

Ashley Williams

Black & Ivory 'Prince Of Wales' Trousers

$600 $150

Ashley Williams - Brown & Black Tiger Piercing Bag

Ashley Williams

Brown & Black Tiger Piercing Bag

$590 $148

Ashley Williams - SSENSE Exclusive Pink Long Sleeve Flower T-Shirt

Ashley Williams

SSENSE Exclusive Pink Long Sleeve Flower T-Shirt

$180 $70

Ashley Williams - White Long Sleeve 'Thank You' T-Shirt

Ashley Williams

White Long Sleeve 'Thank You' T-Shirt

$190 $48

Ashley Williams - Yellow 'Gimmie Five!' T-Shirt Dress

Ashley Williams

Yellow 'Gimmie Five!' T-Shirt Dress

$220 $55

Ashley Williams - Brown Tiger Executive Skirt

Ashley Williams

Brown Tiger Executive Skirt

$320 $80

Ashley Williams - Brown & Black Tiger Ray Dress

Ashley Williams

Brown & Black Tiger Ray Dress

$575 $144