Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - SSENSE Exclusive Yellow & Pink Wool Cardigan

Ashley Williams

SSENSE Exclusive Yellow & Pink Wool Cardigan

$695

Ashley Williams - SSENSE Exclusive Grey & Orange Cardigan

Ashley Williams

SSENSE Exclusive Grey & Orange Cardigan

$695

Ashley Williams - Brown Tiger Dolly Coat

Ashley Williams

Brown Tiger Dolly Coat

$740 $392

Ashley Williams - Purple Fleece Juju Pullover

Ashley Williams

Purple Fleece Juju Pullover

$510 $377

Ashley Williams - Brown Faux-Fur Leopard Puffa Jacket

Ashley Williams

Brown Faux-Fur Leopard Puffa Jacket

$510 $296

Ashley Williams - Purple Executive Blazer

Ashley Williams

Purple Executive Blazer

$705 $289

Ashley Williams - SSENSE Exclusive Green Fleece Salem Tiger Hoodie

Ashley Williams

SSENSE Exclusive Green Fleece Salem Tiger Hoodie

$510 $270

Ashley Williams - Pink Corduroy Executive Blazer

Ashley Williams

Pink Corduroy Executive Blazer

$655 $269

Ashley Williams - SSENSE Exclusive Green & Brown Camo Miriam Dress

Ashley Williams

SSENSE Exclusive Green & Brown Camo Miriam Dress

$495 $243

Ashley Williams - SSENSE Exclusive White & Black Silk Slip Dress

Ashley Williams

SSENSE Exclusive White & Black Silk Slip Dress

$445 $223

Ashley Williams - SSENSE Exclusive Brown & Green Camo Jacket

Ashley Williams

SSENSE Exclusive Brown & Green Camo Jacket

$545 $218

Ashley Williams - Purple Work Trousers

Ashley Williams

Purple Work Trousers

$435 $178

Ashley Williams - Black & White Scribble Slip Skirt

Ashley Williams

Black & White Scribble Slip Skirt

$355 $167

Ashley Williams - SSENSE Exclusive Purple Tie-Dye 'Power Nap' Hoodie

Ashley Williams

SSENSE Exclusive Purple Tie-Dye 'Power Nap' Hoodie

$230 $152

Ashley Williams - SSENSE Exclusive Yellow & Pink Dog Sweater

Ashley Williams

SSENSE Exclusive Yellow & Pink Dog Sweater

$140

Ashley Williams - SSENSE Exclusive Grey & Orange Dog Sweater

Ashley Williams

SSENSE Exclusive Grey & Orange Dog Sweater

$140

Ashley Williams - SSENSE Exclusive Green & Black Tiger Pouch

Ashley Williams

SSENSE Exclusive Green & Black Tiger Pouch

$250 $135

Ashley Williams - Purple Executive Miniskirt

Ashley Williams

Purple Executive Miniskirt

$325 $133

Ashley Williams - SSENSE Exclusive Black & White Scribble Tropic Shirt

Ashley Williams

SSENSE Exclusive Black & White Scribble Tropic Shirt

$320 $131

Ashley Williams - Purple & Black Tiger Pouch

Ashley Williams

Purple & Black Tiger Pouch

$250 $123

Ashley Williams - Pink Corduroy Executive Miniskirt

Ashley Williams

Pink Corduroy Executive Miniskirt

$300 $123

Ashley Williams - SSENSE Exclusive White Scribble Tote

Ashley Williams

SSENSE Exclusive White Scribble Tote

$295 $121

Ashley Williams - Black Kate Tote

Ashley Williams

Black Kate Tote

$295 $121

Ashley Williams - SSENSE Exclusive White 'Best Friends' T-Shirt

Ashley Williams

SSENSE Exclusive White 'Best Friends' T-Shirt

$120

Ashley Williams - SSENSE Exclusive Black & White Scribble One-Piece Swimsuit

Ashley Williams

SSENSE Exclusive Black & White Scribble One-Piece Swimsuit

$285 $117

Ashley Williams - White 'Beach Bum' One-Piece Swimsuit

Ashley Williams

White 'Beach Bum' One-Piece Swimsuit

$285 $117

Ashley Williams - Pink Tropic Shorts

Ashley Williams

Pink Tropic Shorts

$215 $114

Ashley Williams - Silver Glitter Kate Tote

Ashley Williams

Silver Glitter Kate Tote

$230 $113

Ashley Williams - SSENSE Exclusive Blue Ashley Jeans

Ashley Williams

SSENSE Exclusive Blue Ashley Jeans

$265 $109

Ashley Williams - White Power Nap Long Sleeve T-Shirt

Ashley Williams

White Power Nap Long Sleeve T-Shirt

$160 $106

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Hoodie

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Hoodie

$210 $103

Ashley Williams - Brown & Green Kate Tote

Ashley Williams

Brown & Green Kate Tote

$195 $99

Ashley Williams - SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

$140 $95

Ashley Williams - SSENSE Exclusive White & Black Tropic Shorts

Ashley Williams

SSENSE Exclusive White & Black Tropic Shorts

$215 $95

Ashley Williams - SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

Ashley Williams

SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

$195 $92

Ashley Williams - Black Bow Earrings

Ashley Williams

Black Bow Earrings

$140 $90

Ashley Williams - Pink 'Beach Bum' Hoodie

Ashley Williams

Pink 'Beach Bum' Hoodie

$215 $88

Ashley Williams - Pink Cherub Devil Jogger Lounge Pants

Ashley Williams

Pink Cherub Devil Jogger Lounge Pants

$175 $88

Ashley Williams - Black 'Retired and Loving It' Hoodie

Ashley Williams

Black 'Retired and Loving It' Hoodie

$215 $88

Ashley Williams - SSENSE Exclusive White Best Friends Dog T-Shirt

Ashley Williams

SSENSE Exclusive White Best Friends Dog T-Shirt

$85

Ashley Williams - SSENSE Exclusive Green & Brown Camo Tropic Shorts

Ashley Williams

SSENSE Exclusive Green & Brown Camo Tropic Shorts

$210 $84

Ashley Williams - Black 'Where Will You Spend Eternity?' Hoodie

Ashley Williams

Black 'Where Will You Spend Eternity?' Hoodie

$205 $84

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Lounge Pants

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Lounge Pants

$175 $75

Ashley Williams - SSENSE Exclusive Black & Transparent  'Womyn' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Womyn' Hair Clips

$140 $73

Ashley Williams - SSENSE Exclusive Black & Transparent 'Girls/Boys' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Girls/Boys' Hair Clips

$140 $69

Ashley Williams - Black & Transparent  'Bad' Hair Clips

Ashley Williams

Black & Transparent 'Bad' Hair Clips

$105 $68

Ashley Williams - White 'Beach Bum' T-Shirt

Ashley Williams

White 'Beach Bum' T-Shirt

$160 $67

Ashley Williams - White Cosmic Wonder T-Shirt

Ashley Williams

White Cosmic Wonder T-Shirt

$140 $60

Ashley Williams - White 'Reincarnation' T-Shirt

Ashley Williams

White 'Reincarnation' T-Shirt

$140 $60

Ashley Williams - White 'Retired And Loving It' T-Shirt

Ashley Williams

White 'Retired And Loving It' T-Shirt

$140 $60

Ashley Williams - Pink & White Vans Edition Era Sneakers

Ashley Williams

Pink & White Vans Edition Era Sneakers

$65 $34