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Following a seven-year-long stint at Nike, designer Kristin Hildebrand showcases her uniquely stripped down and personalized approach to athleisure through her independent label, Wone. After searching for the perfect pair of black leggings to no avail, Hildebrand sought to fill the gap in the activewear market for simple, high-performing garments with a focus on sustainability and textile quality. Founded with Hildebrand’s husband and business partner, Ryan, Wone represents the meeting point between activewear and luxury fashion, integrating principles of couture with elite performance functionality. Partnering with top-of-the-line French and Italian manufacturers, Wone’s pared-down selection of garments utilizes ultra-fine, high-powered knits that resist warping and can withstand up to 50 000 washes—challenging the throwaway mentality of fast fashion culture. Wone’s minimalist designs are available solely in black and use couture finishing techniques to minimize seam visibility, streamlining the wearer’s wardrobe and ensuring effortless outfitting.
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