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An extension of her Central Saint Martens graduate collection, ‘Sex Wax’, Louisa Ballou debuted her eponymous beach and swimwear label in 2019. Born in South Carolina, the young designer finds inspiration in her coastal upbringing, utilizing her line to explore the rich subculture of surfing. The sensuality of water and its relationship to the body finds expression in Ballou’s dynamic collection, with her colorful one-of-a-kind prints making reference to the tropical environment in which she grew up. Known for her vibrant prints and innovative silhouettes, Ballou creates bold, eye-catching statement pieces: nylon one-piece swimsuits and bikinis feature unexpected cut-out detailing, asymmetric constructions, and O-ring hardware embellishments while alluring mesh bodycon dresses offer an alternative to the more beachwear-inspired pieces in the collection. With a focus on quality and fit, Ballou’s line of versatile elevated swimwear staples strikes the perfect balance between functionality and seductive appeal. Offering an alternative line of contemporary beachwear, Ballou adds an exciting new voice to the world of luxury swimwear design.
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