Heron Preston

San Francisco-born designer, DJ, and artist Heron Preston studied at Parsons School of Design in New York before co-founding art direction and streetwear collective Been Trill alongside Off-White’s Virgil Abloh and Alyx’s Matthew Williams. With the launch of his ‘NASCAR’ t-shirt, which reinterpreted iconic trademarks into an over-branded, bootleg-style visual feast, Preston questioned the value and meaning of ‘authenticity’. However, an ocean swim-turned-eye-opening experience in the Mediterranean showed Preston the extent to which the earth is being damaged by pollution, much of which is produced by the fashion industry. This epiphany has driven his subsequent efforts in fusing the creation of womenswear with an awareness of global environmental issues, which include a sustainable streetwear collection produced in collaboration with New York’s Department of Sanitation. Preston’s eponymous label, launched in 2017, propels his unique worldview with a reference-rich collection steeped in internet, youth, and counterfeit culture.

Heron Preston - Black Air Heron Zip-Up Hoodie

Heron Preston

Black Air Heron Zip-Up Hoodie

$725

Heron Preston - Black Polar Fleece 'Style' Jacket

Heron Preston

Black Polar Fleece 'Style' Jacket

$1460

Heron Preston - Black Herons Hoodie

Heron Preston

Black Herons Hoodie

$595

Heron Preston - Black 'Handle With Care' Hoodie

Heron Preston

Black 'Handle With Care' Hoodie

$635

Heron Preston - Blue Satin 'Style' Hoodie

Heron Preston

Blue Satin 'Style' Hoodie

$660

Heron Preston - Blue Denim Airbrush Heron Jacket

Heron Preston

Blue Denim Airbrush Heron Jacket

$830

Heron Preston - Blue 'Public Figure' T-Shirt

Heron Preston

Blue 'Public Figure' T-Shirt

$350

Heron Preston - Navy 'Public Figure' Sweatshirt

Heron Preston

Navy 'Public Figure' Sweatshirt

$570

Heron Preston - Blue Airbrush T-Shirt

Heron Preston

Blue Airbrush T-Shirt

$325

Heron Preston - Black 'Style' Lounge Pants

Heron Preston

Black 'Style' Lounge Pants

$340

Heron Preston - Brown Camo Lef Cargo Trousers

Heron Preston

Brown Camo Lef Cargo Trousers

$580

Heron Preston - Black Bistretch Leggings

Heron Preston

Black Bistretch Leggings

$315

Heron Preston - Black Mini Leather Backpack

Heron Preston

Black Mini Leather Backpack

$1150

Heron Preston - Orange Tape Belt

Heron Preston

Orange Tape Belt

$190

Heron Preston - Black Tape Belt

Heron Preston

Black Tape Belt

$190

Heron Preston - White 'Style' Sweatshirt

Heron Preston

White 'Style' Sweatshirt

$445

Heron Preston - Brown Camo Hoodie

Heron Preston

Brown Camo Hoodie

$690

Heron Preston - Orange Handle Zip Hoodie

Heron Preston

Orange Handle Zip Hoodie

$660

Heron Preston - Black Herons Hoodie

Heron Preston

Black Herons Hoodie

$485

Heron Preston - Blue 'Style' T-Shirt

Heron Preston

Blue 'Style' T-Shirt

$350

Heron Preston - White 'Style' T-Shirt

Heron Preston

White 'Style' T-Shirt

$280

Heron Preston - Black Herons T-Shirt

Heron Preston

Black Herons T-Shirt

$310

Heron Preston - Brown Camo Lounge Pants

Heron Preston

Brown Camo Lounge Pants

$575

Heron Preston - Black Jetstream Sweatshirt

Heron Preston

Black Jetstream Sweatshirt

$615

Heron Preston - Black Jetstream T-Shirt

Heron Preston

Black Jetstream T-Shirt

$350

Heron Preston - Black 'Style' Turtleneck

Heron Preston

Black 'Style' Turtleneck

$325

Heron Preston - Black 'Style' Cropped T-Shirt

Heron Preston

Black 'Style' Cropped T-Shirt

$325

Heron Preston - Orange 'Style' T-Shirt

Heron Preston

Orange 'Style' T-Shirt

$335

Heron Preston - Blue Bleach Jeans

Heron Preston

Blue Bleach Jeans

$645

Heron Preston - Green Logo Tape Belt

Heron Preston

Green Logo Tape Belt

$190

Heron Preston - White Logo Tape Belt

Heron Preston

White Logo Tape Belt

$190

Heron Preston - Pink Logo Tape Belt

Heron Preston

Pink Logo Tape Belt

$190

Heron Preston - Orange Padded Fanny Pack

Heron Preston

Orange Padded Fanny Pack

$370

Heron Preston - Black 'Style' Cap

Heron Preston

Black 'Style' Cap

$160

Heron Preston - Black Reflective Shirt Jacket

Heron Preston

Black Reflective Shirt Jacket

$685

Heron Preston - White Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

White Long Sleeve Mock Neck 'Style' T-Shirt

$310

Heron Preston - White 'Heron' T-Shirt

Heron Preston

White 'Heron' T-Shirt

$325

Heron Preston - Black Leather 'Handle' Miniskirt

Heron Preston

Black Leather 'Handle' Miniskirt

$1050

Heron Preston - Pink Long Sleeve Mock Neck 'Style' T-Shirt

Heron Preston

Pink Long Sleeve Mock Neck 'Style' T-Shirt

$310

Heron Preston - Black & Orange Leather Flap Bag

Heron Preston

Black & Orange Leather Flap Bag

$1360

Heron Preston - White 'Style' Cotton Socks

Heron Preston

White 'Style' Cotton Socks

$95

Heron Preston - Black 'Style' Socks

Heron Preston

Black 'Style' Socks

$95

Heron Preston - Multicolor Camo Leaf Boots

Heron Preston

Multicolor Camo Leaf Boots

$810

Heron Preston - Black 'Style' Boots

Heron Preston

Black 'Style' Boots

$785

Heron Preston - Red 'Style' Sunglasses

Heron Preston

Red 'Style' Sunglasses

$510

Heron Preston - Black 'Style' Sunglasses

Heron Preston

Black 'Style' Sunglasses

$510

Heron Preston - Blue 'Style' Coach Jacket

Heron Preston

Blue 'Style' Coach Jacket

$1005

Heron Preston - Black Quick Release Belt

Heron Preston

Black Quick Release Belt

$180