New York City-based menswear brand paa was established in 2013 by Peter Jurado and Al Verik, with a debut collection comprised of clean-lined, sportswear-inspired caps. The designers recruited an eclectic range of ‘real-life’ models – mainly local business owners – to demonstrate the versatility of their low-key styles. This signature capacity to suit manifold sartorial identities is reaffirmed in their expanded collection of hats, bags, and ready-to-wear, in which the label sidesteps the transitory nature of trend-driven design in favor of simple, yet timeless, staple pieces. Colorful beanies and caps in suede, mesh, and wool maintain the brand’s reputation for high-quality headwear, while utilitarian nylon backpacks round out their accessory offerings. Essential crewnecks and tees, layered effortlessly beneath vivid-hued bombers, reinvigorate sportswear’s prototypical elements with unexpected fabrics and precise cuts.
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