An immovable fixture in the gamut of athletically-informed casual wear, Polo Ralph Lauren’s enduring reputation as the epitomization of off-duty luxe has taken on many different shapes since the label’s 1967 debut. Initially emerging as an emblem of clean-cut American preppiness, the brand was reappropriated as a staple of 90’s hip-hop culture, and now enjoys a reputation that amalgamates the many peaks of its illustrious history. Revisiting staple styles that showcase a sustained relevance, the label’s latest output is defined by logo-brandished rugby shirts and stately knits, catering to classicists and deadstock-chasing affoncionatos in equal measure. Whether by way of clean-cut oxford shirts, staple t-shirts, or classic baseball caps, unfussy statements continue to be vital facets of the label’s identity. At once playful, sporty, and versatile, Polo’s straightforward sartorial vision effortlessly translates to contemporary outfitting, blurring the line between unironic preppiness and streetwear-inflected minimalism. Polo Ralph Lauren’s rich history is as much a product of its own design as it is the product of the myriad cultural movements by whom it has been embraced.
To find out more and learn how to opt out, please visit our