Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Lewy Leather Jacket

Hugo

Black Lewy Leather Jacket

$745 $328

Hugo - Navy Malte 1841 Coat

Hugo

Navy Malte 1841 Coat

$445 $276

Hugo - Grey Malte 1841 Coat

Hugo

Grey Malte 1841 Coat

$530 $413

Hugo - Grey Suede Gisen-SD Belt

Hugo

Grey Suede Gisen-SD Belt

$80 $43

Hugo - Black Leather Lannson Jacket

Hugo

Black Leather Lannson Jacket

$1150 $414

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

$670 $402

Hugo - Beige Miluks 1841 Trench Coat

Hugo

Beige Miluks 1841 Trench Coat

$530 $217

Hugo - Black Patent Gise-P Belt

Hugo

Black Patent Gise-P Belt

$90 $59

Hugo - Black Dayfun U2 Hoodie

Hugo

Black Dayfun U2 Hoodie

$185 $89

Hugo - Black Gal-H Calf Hair Belt

Hugo

Black Gal-H Calf Hair Belt

$145 $58

Hugo - Black Boris 1831 Bomber Jacket

Hugo

Black Boris 1831 Bomber Jacket

$395 $119

Hugo - Navy Arti & Hesten 182 Suit

Hugo

Navy Arti & Hesten 182 Suit

$745 $350

Hugo - Black Heldor Trousers

Hugo

Black Heldor Trousers

$150 $102

Hugo - Grey Check Malte 1841 Coat

Hugo

Grey Check Malte 1841 Coat

$530 $329

Hugo - Orange Malox Coat

Hugo

Orange Malox Coat

$570 $342

Hugo - Navy Dunter Tape Sweatshirt

Hugo

Navy Dunter Tape Sweatshirt

$180 $65

Hugo - Black San Antonio Turtleneck

Hugo

Black San Antonio Turtleneck

$170 $78

Hugo - Black Zander 184 Trousers

Hugo

Black Zander 184 Trousers

$265 $156

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

$70 $31

Hugo - Black Unto 1841 Jacket

Hugo

Black Unto 1841 Jacket

$530 $223

Hugo - Navy Shagy Turtleneck

Hugo

Navy Shagy Turtleneck

$265 $167

Hugo - Grey Doak-U1 Lounge Pants

Hugo

Grey Doak-U1 Lounge Pants

$145 $88

Hugo - Black Doom Lounge Pants

Hugo

Black Doom Lounge Pants

$215 $133

Hugo - Black Dellot Pattern T-Shirt

Hugo

Black Dellot Pattern T-Shirt

$110 $35

Hugo - Black Frido Trousers

Hugo

Black Frido Trousers

$250 $140

Hugo - Black Bosca 1841 Jacket

Hugo

Black Bosca 1841 Jacket

$530 $159

Hugo - Navy Sornament Sweater

Hugo

Navy Sornament Sweater

$185 $70

Hugo - Black Falko 184 Cargo Pants

Hugo

Black Falko 184 Cargo Pants

$310 $208

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$80 $40

Hugo - Black Wide Farlyd 184 Trousers

Hugo

Black Wide Farlyd 184 Trousers

$240 $185

Hugo - Black Taylor 184F1 Trousers

Hugo

Black Taylor 184F1 Trousers

$215 $161

Hugo - Black San Martino Cardigan

Hugo

Black San Martino Cardigan

$185 $72

Hugo - Black Deech Zip-Up Hoodie

Hugo

Black Deech Zip-Up Hoodie

$240 $130

Hugo - Black Zander 183 Tape Trousers

Hugo

Black Zander 183 Tape Trousers

$210 $126

Hugo - Black Statement Logo Card Holder

Hugo

Black Statement Logo Card Holder

$90 $43

Hugo - Navy Umid & Faris Suit

Hugo

Navy Umid & Faris Suit

$860 $292

Hugo - Black San Lorenzo Sweater

Hugo

Black San Lorenzo Sweater

$160 $54

Hugo - Black Dero Logo T-Shirt

Hugo

Black Dero Logo T-Shirt

$45 $29

Hugo - Navy Bill Zip-Up Jacket

Hugo

Navy Bill Zip-Up Jacket

$380 $179

Hugo - Navy Glen 184 Corduroy Trousers

Hugo

Navy Glen 184 Corduroy Trousers

$205 $76

Hugo - Black Edge Sneakers

Hugo

Black Edge Sneakers

$380 $198

Hugo - Black Seridon Sweater

Hugo

Black Seridon Sweater

$215 $75

Hugo - Navy Fernando Lounge Pants

Hugo

Navy Fernando Lounge Pants

$205 $90

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$80 $32

Hugo - Navy Dero Logo T-Shirt

Hugo

Navy Dero Logo T-Shirt

$45 $26

Hugo - Grey San Antonio Turtleneck

Hugo

Grey San Antonio Turtleneck

$170 $97

Hugo - White Dero Logo T-Shirt

Hugo

White Dero Logo T-Shirt

$45 $23

Hugo - Blue Sherpa Denim Jacket

Hugo

Blue Sherpa Denim Jacket

$285 $137

Hugo - Black Logo Plaque Beanie

Hugo

Black Logo Plaque Beanie

$90 $33

Hugo - Black Leather Lanster Jacket

Hugo

Black Leather Lanster Jacket

$1150 $391

Hugo - Navy Heldor Trousers

Hugo

Navy Heldor Trousers

$205 $86

Hugo - Black Hugo 734 Stripe Jeans

Hugo

Black Hugo 734 Stripe Jeans

$180 $79

Hugo - White Dayfun-U2 Hoodie

Hugo

White Dayfun-U2 Hoodie

$165 $58

Hugo - Black Cotton Mesh Solitor T-Shirt

Hugo

Black Cotton Mesh Solitor T-Shirt

$130 $66

Hugo - Black Reflective Tape Jacket

Hugo

Black Reflective Tape Jacket

$200 $88

Hugo - Grey Logo Plaque Beanie

Hugo

Grey Logo Plaque Beanie

$90 $32

Hugo - Grey & Blue Hening 182 Trousers

Hugo

Grey & Blue Hening 182 Trousers

$205 $135

Hugo - Blue 841 Jeans

Hugo

Blue 841 Jeans

$215 $65

Hugo - White Spumon Sweater

Hugo

White Spumon Sweater

$240 $137

Hugo - Navy Tape Detail Lounge Pants

Hugo

Navy Tape Detail Lounge Pants

$160 $128