Vans, founded in 1966 by two brothers in California as the Van Doren Rubber Company, is a stalwart of skate culture, a shoe-as-signifier of iconic subcultural connotations. The infamous waffle rubber sole that was the company’s founding innovation travels beyond its original, iconic low-top slip-on skate sneaker. Vans produces endless variations on its timeless high-tops, mid-tops, lace-up, and slip-on sneakers yet one thing remains the same - quality, as displayed in their durable canvas and leather iterations. Current creative director Rian Pozzebon makes sure to never stray too far from the core models, as it is the classics that represent the laid-back, skate culture lifestyle of the brand best. Perhaps why the label has maintained its cool is due to Pozzebon’s loyal perseverance in staying true to the original mold built for skate performance. Adopted by streetwear enthusiasts and skaters alike - Vans has evolved into an empire that reaches beyond alternative subcultures. With an ever-expanding array of colorways host to a diverse library of graphic patterns, Vans sneakers remain the perfect vessel for both casual and evening menswear.
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