For Fall/Winter 2016, renowned Japanese retailer and menswear brand Beams teams up with Champion for a reinterpretation of the American athletic label’s heritage activewear. The pair’s range of street-ready sportswear fuses modernity and functionality, combining Beams’ legacy as a purveyor of style with Champion’s knack for innovative, durable textiles. Champion’s iconic French terry and jersey basics are reworked in contemporary silhouettes and updated with Beams’ signature zipper accents. Elevated t-shirts, sweatshirts, hoodies, and lounge pants for men feature Champion’s tricolor logo and hallmark Reverse Weave fabric.
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