pet-tree-kor JACKETS & COATS

Since launching in 2021, pet-tree-kor has created groundbreaking menswear inspired by a synthesis of nature and contemporary urban life. The Shanghai-based brand’s exploration of natural wonders begins with its moniker, taken from an expression meaning “the smell of soil after rainfall.” Intuitively layered and textured pieces find earthy overtones mixing with unconventional, architectural silhouettes, while knits, blazers, and outerwear leverage a tranquil yet adventurous styling approach. Past collections showcased sumptuous garments in actual greenhouses, bringing a visceral element to the label’s nature-focused aesthetic. A serenely confident new voice in modern menswear, pet-tree-kor presents high-concept collections that remain wearable everyday.